Your Future is Participation. Here's Why


The Presentation inside:

Slide 0

Your future is participation and here’s why Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin  


Slide 1

“It always seems impossible until it’s done.” – Nelson Mandela


Slide 2

FINDING PURPOSE AND DESTINATION


Slide 3

3 questions you need to be asking


Slide 4

Do you really know what your customers think about you?


Slide 5

Do you know which customer emotions are key to your future growth?


Slide 6

Who do your customers want you to become?


Slide 7

THE AGE OF INNOVATION DISRUPTION


Slide 8

Marketers don’t define innovation, customers do


Slide 9

OWNS NO REAL ESTATE


Slide 10

OWNS NO TELCO INFRASTRUCTURE


Slide 11

OWNS NO TAXIS


Slide 12

CARRIES NO INVENTORY


Slide 13

1. BENEFIT APPS BUILDS NO


Slide 14

CREATES NO CONTENT


Slide 15

New kids on the block


Slide 16

TRANSACTIONS WITH NO 3RD PARTY


Slide 17

MAYONNAISSE WITH NO EGGS


Slide 18

BANKING WITH NO INFRASTRUCTURE


Slide 19

ENTERPRISE COMMUNICATION WITH NO EMAIL


Slide 20

The age of the great disruption


Slide 21

FROM ADWORDS TO THE FUTURE OF MOBILITY


Slide 22

FROM PAYPAL TO SUPERSONIC TRAINS


Slide 23

DISRUPTING THE ENERGY UTILITY INDUSTRY


Slide 24

Let’s get back to today


Slide 25

MAKING BUSINESS MORE HUMAN


Slide 26

70% of your employees are disengaged SOURCE: GALLUP


Slide 27

$450B cost to employers in productivity (USA) SOURCE: GALLUP


Slide 28

Compensation attracts talent but has limited impact on employee participation and effort SOURCE: GALLUP


Slide 29

You can begin your search for the right innovation by taking a long hard look in the mirror


Slide 30

PARTICIPATION COMMERCE SYSTEM


Slide 31

76% of new FMCG product launches never survive the first year of their marketing cycle SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014


Slide 32

Re-imagination of products, services, operations, KPI’s


Slide 33


Slide 34


Slide 35

DISCOVERY PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES


Slide 36


Slide 37


Slide 38

COLLABORATIVE PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES


Slide 39


Slide 40

INTERNAL CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION


Slide 41


Slide 42

EXTERNAL ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES


Slide 43


Slide 44


Slide 45

WHAT IS BETTER? PARTICIPATION COMMERCE™


Slide 46

Procurement • Supply Chain Human Resources • Customers PARTICIPATION COMMERCE Services • Logistics Communications • Consumers


Slide 47

A network gives you reach TED RUBIN


Slide 48

A community gives you power TED RUBIN


Slide 49

THE LIGHT AT THE END OF THE TUNNEL


Slide 50

Great innovators ask impossible questions


Slide 51

5 recommendations


Slide 52

1. RELEVANCE Don’t just ride shifts in culture, contribute to them.


Slide 53

2. EQ Tapping in to your customers emotional needs is one of the keys to your future growth and survival.


Slide 54

3. PEOPLE Find the people who are doing what you need and make them part of your team.


Slide 55

4. CUSTOMERS Embed the customer in your entire business ecosystem, not just marketing.


Slide 56

5. PARTICIPATION Co-create products and services that your customers and advocates want to talk about, share and buy.


Slide 57

“I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...” – Jørgen Vig Knudstorp, CEO, LEGO Group


Slide 58

Grab me at the break AND LET’S CONNECT


Slide 59

THANK YOU @stevejennings1 [email protected] www.betterventures.co #betterparticipation


Slide 60


×

HTML:





Ссылка: