THE 2015 INTERNET TRENDS REPORT – Simpliﬁed & Designed. created by
The impact of Internet has been extraordinary and broad…but it’s just the beginning.
2,800,000,000 people now use the internet. (That’s 39% of the world!)
87% of millennials say their smartphone never leaves their side.
Internet user growth and smartphone subscription growth is strong but slowing.
A lot of space for innovation and growth can be found in the following sectors: Education Healthcare Government
Internet Trends 2015
Advertising Growth rates in mobile advertising for leaders is still high but slowing.
Video viewing and vertical viewing on mobile is growing. Vertical viewing increased 29% compared to 5% 5 years ago.
Expect seamless integration of “Buy” Buttons optimized for mobile. (Particularly with Twitter, Facebook and Google.) BUY
Business Solutions A focus on doing things not just faster, but diﬀerently.
Reinventing business processes through apps: Mail Clients Oﬄine Payments Business Analytics Online Payments Human Resources
Messaging and Communication “Messaging and notiﬁcations are the key components of every meaningful mobile app.”
6+ of 10 most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms.
Asia’s messaging apps lead the way to show US companies what to do next. Development of additional services and use as an e-commerce platform. Kakao Talk WeChat LINE
Increasing amount of user-generated content Images Video Content Sharing Audio Videogame Streaming Stories Reviews
Online Marketplaces Changes in connectivity and technology are changing the ways people can work.
Online platforms are enabling growth in product commerce and rapid growth in service commerce. Individuals can now do commerce in increasingly eﬃcient ways.
Drones Consumer drone use is global and rising rapidly.
Consumer drones are selling but commercial use is the big opportunity. Precision Agriculture Mining and Quarrying Infrastructure Inspection Disaster Response
Consumer Spending There is a lot of innovation in consumer spending categories.
The top 3 consumer spending categories are also the weakest user experience markets This has led to innovation. Housing Transportation Food Airbnb Uber Instacart
China Innovation is alive and well.
WeChat 549M users Paying Utilities Massive Scale and Engagement Major Video Distribution Channel Government Services Booking Appointments Passport Applications
Xiaomi China’s leader in smartphone shipment SMARTPHONE GROWTH +227% Y/Y in 2014 + Smartphone + Retail Store Connection Remote Control for Home Devices
India India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M.
65% of India’s Internet traﬃc is through mobile. (Only second to Nigeria.) and 41% of India’s e-commerce is done through mobile.
#1 Largest market for monthly active users on WhatsApp #2 Second largest market for monthly active users on Facebook and LinkedIn +
Top 10 Global Internet Public Market Leaders 2015 Market Value ($B)
1 2 3 4 5 Apple $764B Google $373B Alibaba $233B Facebook $226B Amazon $199B 6 Tencent $190B 7 eBay $73B 8 Baidu $72B 9 Priceline $63B 10 Salesforce.com $49B
Want to know more? Read the full report: www.kpcb.com/internet-trends
You might also want to check out: SOURCES CONTENT http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/ SELECT ICONS medialoot.com google.github.io/material-design-icons/ www.stinsondesign.com @stinsondesign 1.888.960.9851