10 Insights to Win The Story Wars


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This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.


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Jonah Sachs CEO of Free Range Studios @jonahsachs Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and creative director of Free Range Studios, Jonah has helped hundreds of social brands and causes break through the media din with breakthrough campaigns. His work on legendary viral videos like The Meatrix and The Story of Stuff series have brought key social issues to the attention of more than 60 million people.


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Insight #1 Stories capture the very essence of life. When one hears a great story, it’s more like remembering than learning for the first time.


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Insight #2 There’s no story without conflict. Keep your story interesting story by making it unpredictable, unexpected and vulnerable.


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Insight #3 If you want your story to be believable, think about & channel your inner Yoda and stop talking in the voice of God. In other words, be human.


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Insight #4 The best stories always have a moral. The core truth behind your brand; make it so inspiring that your target audience responds by acknowledging that your truth ‘is {their} truth too’.


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Insight #5 Brands that have impact always position their customer as the hero in their story, for they understand that beyond having a social purpose, their product has to align with the values of their customer.


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Insight #6 To position yourself personally, be clear on what you stand for and you stand against:


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Insight #6 To position yourself personally, be clear on what you stand for and you stand against: Listen carefully to your audience and build around their feedback


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Insight #6 To position yourself personally, be clear on what you stand for and you stand against: Be incredibility authentic - talk freely about your vulnerabilities


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Insight #6 To position yourself personally, be clear on what you stand for and you stand against: Give yourself permission to pursue work that you love


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Insight #7 All cultures have myths, and the most important myths follow these four elements:


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Insight #7 All cultures have myths, and the most important myths follow these four elements: Explanation - “…Here’s a story about how the world works…”


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Insight #7 All cultures have myths, and the most important myths follow these four elements: Meaning - “…Here’s your place within that universe…”


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Insight #7 All cultures have myths, and the most important myths follow these four elements: Story - “… It takes place long ago…”


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Insight #7 All cultures have myths, and the most important myths follow these four elements: Ritual - “… Here’s a very specific way, if you believe that story, to live your life..”


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Insight #8 A brand that’s always striving is much more beloved than one that’s arrived. Share your big ambition, but tell the truth about where you actually are. Think Patagonia.


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Insight #9 An admired leader shows, never tells, for she knows that her best chance to shift mindsets is to tell stories that illustrate the new truth she wants to create.


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Insight #10 If you’re serious about telling memorable stories, start by telling the truth and avoiding these five deadly sins:


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Insight #10 If you’re serious about telling memorable stories, start by telling the truth and avoiding these five deadly sins: Vanity


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Insight #10 If you’re serious about telling memorable stories, start by telling the truth and avoiding these five deadly sins: Authority


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Insight #10 If you’re serious about telling memorable stories, start by telling the truth and avoiding these five deadly sins: Insincerity


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Insight #10 If you’re serious about telling memorable stories, start by telling the truth and avoiding these five deadly sins: Puffery


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Insight #10 If you’re serious about telling memorable stories, start by telling the truth and avoiding these five deadly sins: Gimmickry


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Reflect: What core truth, above others is most representative of your brand? tweet us!


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Get the book


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If you have a question, submit it to 33voices Q&A for a direct answer from one of our founders or thought leaders.


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CONNECT WITH US! Tell us what you think [email protected] Presentation created by Chase Jennings Insights by Moe Abdou


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LEARN MORE


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