How to Ace Your Pitch


The Presentation inside:

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Slide #1 Meet and Greet Use for Intro Slide Insert Image on full background Insert logo here


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FOCUS


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@mzkagan


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Things I


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Things I HATE


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to MAR-TA-FY: to make something 
 as simple 
 & memorable as possible.


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30 MILLION presentations per day.


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Most presentations are boring.


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Assumption: what they actually remember vs what u think they remember — presenter audience


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Truth: what they actually remember vs what u think they remember — presenter audience


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“ only hold can Working memory three to four 
 chunks of new 
 information 
 at one time. “


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FOCUS


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FOCUS


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2008


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>5 Million VIEWS #4 #6


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my simple 3-part formula


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“ the perfect presentation sandwich “


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STATS


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[ facts data details examples testimonials etc. STATS


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STORY


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the 
 MOST 
 IMPORTANT 
 part! STORY


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SLIDES


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OPTIONAL! (in most cases) SLIDES


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ideally… 25% 50% 25% SLIDES STORY STATS


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most of the time… 75% 5% 20% SLIDES STORY STATS


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the 3-part formula: 1 STORY. 2 STATS. 3 SLIDES.


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the 3-part formula: 1 STORY. 2 STATS. 3 SLIDES.


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relate connect understand REMEMBER go back to that “what we see model”


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Stories help us to understand, relate & REMEMBER.


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Stories have STRUCTURE. 1 BEGINNING. 2 MIDDLE. 3 END.


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This is NOT a story.


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this is a story.


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it has a beginning…


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a MIDDLE…


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& finally, THE END.


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tip #1 Don’t give a presentation. Tell a STORY.


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how do you craft a great story?


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tip #2 Begin with the end in mind.


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+ =


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+ what do you want them to FEEL? =


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+ = what do you want them to THINK?


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+ = what do you want them to DO?


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+ what do you want them to FEEL? = what do you want them to THINK? what do you want them to DO?


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tip #3 Tell it before you create it. (& record it or have someone take notes)


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tip #3 Tell it before you create it. (& record it or have someone take notes)


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tip #4 Give it structure.


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the Classic 3-Act Story


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the Classic 3-Act Story (as a presentation)


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the 5-Minute Presentation


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the 15-Minute Presentation


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the 3-part formula: 1 STORY. 2 STATS. 3 SLIDES.


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1 STORY. 2 STATS. 3 SLIDES. why? who? when? where? what?


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“confused mind says NO. “ a


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A set of points in a plane equidistant from a given point.


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A set of points in a plane equidistant from a given point. vs.


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60,000x faster


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CIRCLE vs.


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6x easier recall


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tip #5 Remember: a picture is worth 1000 WORDS.


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“ make the logo BIGGER. “


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“ ultimate the simplicity is “ sophistication.


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tip #6 Minimize noise.


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“Today we’re introducing a new, 
 portable music player that weighs 
 a mere 6.5 ounces, is about the size 
 of a sardine can, and boasts 
 voluminous capacity, long battery life, and lightning-fast transfer speeds.”


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the 1:7:140 rule


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1 1:7:140 idea per slide


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no more than 1:7:140 7 words per slide


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1:7:140 140 characters 
 or less


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tip #7 Offer meaning, 
 instead of data.


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the Number  of  Bikes  Sold  2002  -­‐  2007 6000" 5000" 4000" 3000" 2000" 1000" 0" 2002" 2003" 2004" 2005" 2006" 2007"


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Over 5000 Bikes Sold in 2007 5035 4007 3577 2009 1500 500 2002 2003 2004 2005 2006 2007


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907% 
 increase in sales 
 since 2002 5035 4007 3577 2009 1500 500 2002 2003 2004 2005 2006 2007


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the 3-part formula: 1 STORY. 2 STATS. 3 SLIDES.


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“book a don’t judge by its cover. “


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! T * H S “book a L L U B don’t judge by its cover. “


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You only get one chance to make a first impression.


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tip #8 Have a killer 
 cover slide.


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>


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“ “ people will forget what you said, people will forget what you did, 
 but people will never forget how you made them FEEL.


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“EVEN IF 
 people will forget what you said, people will forget what you did, 
 but people will never forget ES 
 LID R S them G!!! OU madeNNIN Y how you ST U RE A “


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Iceland:  the  land  of  fire  &  ice • Located  between  the  North  Atlan>c  &  the  Arc>c  Oceans,   Iceland  is  the  most  sparsely  populated  country  in  Europe.   • It’s  volcanically  &  geologically  ac>ve,  with  an  interior  that   is  characterized  by  sand  &  lava  fields  (“fire”),  as  well  as   mountains  &  glaciers  (“ice”).   • Despite  its  high  al>tude  just  outside  the  Arc>c  Circle,   Iceland  is  warmed  by  the  Gulf  Stream  &  has  a  temperate   climate


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ICELAND land of fire & ice


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tip #9 Focus on 
 the feeling.


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tip #10 CRAP.


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tip #10 CRAP. Consistency Repetition Alignment Proximity


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CRAP.


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to sum up… 1 Don’t give a presentation. Tell a story. 6 Obey the 1:7:140 rule! 2 Tell it before you create it. 7 Offer meaning instead of data 3 Give it structure. 8 Have a killer cover slide 4 Remember that a picture = 1000 words. 9 Focus on the feeling 5 Minimize noise. 10 CRAP!


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