Here’s One Thing That Could Save Apple’s iPads in 2016.

The Presentation inside:

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Here’s One Thing That Could Save Apple’s iPads in 2016.

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Here’s what Apple’s iPad sales look like over the past few years. iPad Sales in Millions Data source: Statista.

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Data source: Statista. iPad Sales in Millions This curve isn’t exactly what Apple wants to see.

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Right now, iPads make up just 8% of Apple’s total revenue.

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Apple’s banking that the larger iPad Pro could turn the tide for the company’s iPad ambitions.

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But how exactly will the iPad Pro fix Apple’s iPad problem?

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A new report from the IDC says that detachable tablets (like the iPad Pro and Microsoft’s Surface tablets) will drive tablet growth in 2016.

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In fact, IDC says that the detachable tablet segment will grow by 75% next year.

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That sounds great. But what does this mean for Apple?

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“The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple's iPad device line.” — Jitesh Ubrani, IDC

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Analysts from FBR & Co. predict that the iPad Pro could help Apple’s iPad segment reach 15% of total revenue, up from 8%.

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A tale of two processors So how does Apple win the detachable tablet market?

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IDC believes the iPad Pro could help Apple gain tablet market in the coming years, if it focuses on enterprise and prosumer markets.

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Which means we’ll have to wait until next year to see if Apple can follow through on that strategy and start pushing its tablet sales in the right direction.

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