The Current State of Consumer Digital Health


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THE CURRENT STATE OF CONSUMER DIGITAL HEALTH BIONIC.LY


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WHY NOW?


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THE DIGITAL REVOLUTION


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THE DIGITAL REVOLUTION 90 80 NUMBER OF YEARS 70 60 50 40 30 20 10 0 Industrial Revolution (1760 - 1840) Digital Revolution (1980 - present)


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THE DIGITAL REVOLUTION 90 If the Digital Revolution lasts only as long as the Industrial Revolution then we have around 45 years left 80 NUMBER OF YEARS 70 60 50 40 30 20 10 0 Industrial Revolution (1760 - 1840) Digital Revolution (1980 - present)


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THE DIGITAL HEALTH REVOLUTION 90 80 70 NUMBER OF YEARS 60 50 40 30 20 10 0 Industrial Revolution Digital Revolution Digital Health Revolution


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THE DIGITAL HEALTH REVOLUTION Which means the Digital Health Revolution has another 72 years of advancement ahead 90 80 70 NUMBER OF YEARS 60 50 40 30 20 10 0 Industrial Revolution Digital Revolution Digital Health Revolution


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“ I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.


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CONSUMER TECH MOVES IN TO HEALTH


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GOOGLE DIGITAL HEALTH


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PERFECT STORM


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MHEALTH


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SMARTPHONE INDUSTRY DWARFS PC INDUSTRY 4bn people buying every 2yrs compared with 1.6bn every 5yrs


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AND HAS LOTS OF ROOM FOR GROWTH


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SMARTPHONES FOR ALL


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IPHONE BUILT-IN SENSORS 2015 2018 • Proximity Sensor • Motion sensor / accelerometer • Ambient light sensor • Moisture Sensor • Gyroscope sensor • Fingerprint sensor • M7 motion coprocessor • • • • • • • ECG Blood pressure Glucose Mood Heart rate/HRV Fatigue Blood biomarkers


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GOOGLE’S MODULAR PHONE


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% of physicians who believe widespread adoption of mHealth in the near future is unavoidable 2012 2014 Source: PwC (2012, 2014)


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% of physicians have prescribed an app to patients Source: QuantiaMD (2014)


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Medisafe helps users keep track of if they’ve taken their pill and how much they’ve taken


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Colorimetrix turns smartphone into portable spectrophotometer which can analyze diabetes, kidney disease and urinary tract infections


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ECG Otoscope Pulse Oximeter HIV Test


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I received an email from a patient I’d prescribed the device to saying “I’m in atrial fibrillation, now what do I do?” Dr. Eric Topol, M.D.


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THE SMARTHOME


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Making Sense of Sensors: Jane Sarasohn-Kahn


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WEARABLES, INGESTIBLES & IMPLANTABLES


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IBM says we’ll have 30bn sensors connecting everything with everyone by 2017. By 2030 we’ll have 100 trillion sensors connecting all of us in one vast neural network Jeffrey Rifkin, author of The Zero Marginal Cost Society


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THE APPLE WATCH COMETH


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The Apple Watch is very personal—“personal” and “intimate” were words that Apple CEO Tim Cook and his colleagues used over and over again when presenting it to the public for the first time. That’s where the watch is likely to change things, because it does something computers aren’t generally supposed to: It lives on your body


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http://signsfromthenearfuture.tumblr.com/


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PERSONAL GENOMICS


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GENETIC FITNESS


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PERSONAL DATA DELUGE


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Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.


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“ Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. I.B.M


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Source: The Atlantic


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SMARR’S DATA POINTS Larry Smarr began tracking: • Weight (1 data point) • Blood (100 data points) • DNA (1,000,000 data points) • Microbiome (1,000,000,000 data points) Source: Larry Smarr


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My bloodwork was analysed looking at 16 different biomarkers. The results data was then uploaded to InsideTracker where I was able to track each biomarker alongside the optimal level. Deficient in Vitamin B12, Vitamin D, Iron and my Total Cholesterol level is too high


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“ “Data is driving change in the healthcare industry. In the hands of those who know how to use it, data brings advances in personalized and predictive medicine, significant cost savings, and research that points to entirely new products and markets. TIM O’REILLY


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BRAIN FITNESS


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BRAIN ENHANCEMENT 1. Neuroeducation 2. Neurofeedback 3. Nootropics


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THE HEALTH INFORMATION AGE


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For a year, they have been teaching Watson oncology. The system has been fed 2 million pages of text from 42 medical journals and clinical trials relevant to oncology. In addition, Watson has consumed 18,000 historical cases including medical records, patient outcomes, and physician's notes. Using natural language processing, Watson is capable of reviewing 1.5 million patient records in seconds. It does not stop there. Watson continues to learn as it’s fed new information. With every case and every new study that Watson learns, it modifies its recommendations.


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3D BIOPRINTING


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HUMAN AUGMENTATION


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IMPLANTS / NEUROPROSTHETICS


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“ Brain implants are where laser eye surgery was several decades ago. They are not risk free and make sense only for a narrowly defined set of patients but they’re a sign of things to come. Gary Marcus, Professor of Psychology, NYU


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“In the future we’ll all be wearing exoskeletons in common activities such as running.


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Many human augmentation technologies will be invented in the coming decades that will enable humans to experience an enhanced physicality. Powered exoskeletons will increase running efficiency, speed and reduce musculoskeletal stress; aquatic exoskeletons will augment swimming endurance and speed; and spider suits will enable enhanced abilities to climb smooth vertical walls. Comparable to the connection between the invention of the bicycle and the sport of cycling, such new augmentation technologies will naturally result in new sports being practiced – power running, power swimming, power climbing…


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DIGITAL HEALTH IN KIDS


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You could collect a baby’s jj health record at birth and by the time they’ve they were two years old they would have more health information stored in the cloud than any patient.


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FERTILITY APPS


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DIGITAL HEALTH HYPE CYCLE Wearable tech Big data Remote patient monitoring Healthcare social media mHealth Personal health data Electronic health records Medical tricorder Artificial Intelligence Quantified Self Smart home health Ingestible tech Sleep analytics Patch sensors Apple and health Smartwatch Personal genomics Health apps Blood bioanalytics Brain fitness DIY biohacking Brain controlled bionics Google Glass Activity trackers Nanorobots Implantable tech Brain chips 3D Bioprinting TECHNOLOG Y TRIGGER PEAK OF INFLATED EXPECTATIONS SLOPE OF TROUGH OF DISILLUSIONMENT ENLIGHTENMENT PLATEAU OF PRODUCTIVITY This Digital Health Hype Cycle has in no way been endorsed by Gartner, Inc.


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BIONIC.LY STEPHEN DAVIES | @STEDAVIES| BIONIC.LY


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