MOOCs as accelerator of change

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Unless otherwise indicated, this presentation is licensed CC-BY 4.0. Please attribute TU Delft Extension School / Willem van Valkenburg MOOCs as accelerator of change Willem van Valkenburg

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Willem van Valkenburg Production & Delivery Manager TU Delft Extension School Board member Open Education Consortium

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Foto: Ulrike Reinhard Learning Stations in Khajuraho, Rural India 1. “The number of higher education students in the world is expected to quadruple, from around 100 million in 2000 to 400 million in 2030”

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To accommodate them we need to build 9.615 universities in 30 years That is 3 universities For 30.000 students per week

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2. “Students expect to choose what they learn, how they learn and when they learn” Image CC BY Phillie Casablanca

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Yet, this is how we teach Image: CC BY Martijn Ouwehand

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Content Context @ TU Delft Global Developments Vision on the future of education TU Delft Extension School Discussion

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Context @ TU Delft 1

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“Open and online education allows people from around the world access to the top education of TU Delft. It enables everybody who wants to develop themselves and accommodates the increasing number of students seeking higher education. TU Delft is dedicated to deliver world class education to everyone.” Drs. Anka Mulder. Vice President Education TU Delft

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5 MOOCs (> 140.000 enrollments) ? 5.000 Certificates of Completion 11 new MOOCs announced No Credits More than 140 courses online Unique visitors > 1000 /day No interaction with faculty No accredited certificate 1 full online master (25 courses) 2 modules, 1 minor, 1 master (6 courses) 50 students (30 on-campus) Full Master Degree / Accredited Course Certificate 19.000 on-campus students Bachelor – Master – PhD 2 blended Bachelors Open & Online portfolio

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OpenCourseWare Course Materials including recorded lectures More than 140 courses online Big Exposure, Worldwide audience Both Bachelor and Master level (Dutch and English) No interaction with faculty No accredited certificate Focus on use and re-use

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What kind of MOOCs do we want?

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DelftX Courses 57,000 29,000 17,000 15,500 20,500

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MOOC students: life long learning

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Teaser Aeronautical Engineering Source: Image video still from above video CC-BY DelftX

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Map Next Generation Infrastructures Each marker on the map represents a participating student in this course. CC-BY TU Delft DelftX

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User-generated content: show your own PV System

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Next Generation Infrastructures - 2 Drinking Water Treatment Functional Programming Delft Design Approach Technology for Biobased Products Solving Complex Problems Responsible Innovation Treatment of Urban Sewage Introduction to Water & Climate Introduction to Solar Energy Aeronautical Engineering Pre-University Calculus

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Global Developments 2

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20 Salman Khan Prof. Peter Norvig & Prof. Sebastian Thrun (Stanford) Prof Andrew Nge & Prof. Daphne Koller (Stanford) Prof. Anant Agarwal (MIT) MOOC pioneers

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Founded: April 2012 Founder: Koller & Ng (Stanford professors) Company: For profit Funding: Venture Capitalist # Universities: 110 # Courses: 700+ # Topics: All academic fields # Students: 8+ million Certification: Yes (most) Open Source: No (licensed) Founded: May 2012 Founders: MIT & Harvard Company: Not- for-profit Funding: Harvard / MIT/members # Universities: 54 # Courses: 280+ # topics: All academic fields #students: 2.5 million Certification: Yes Open Source: Yes (platform and some courses) Founded: January 2012 Founder: Sebastian Thrun (ex Stanford professor) Company: For profit Funding: Venture Capital # Universities: none # Courses: 50+ # Topics: ICT # Students: 2 mllion Certification: Yes Open Source: No (licensed) Creating platforms that grow spectacular

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Followed by a surge of new platforms

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License model: sharing revenues between platform provider and university Administrative fees: for identity-verification (off- or online proctoring) Recruitment fees: from corporations for recruiting talented students Premium/Fremium model: free and upgraded paid versions of the MOOCs and services Data/advertisement: monetizing on the digital profiles, behaviour and social characteristics of millions of users of the platform. Exploring potential revenue models

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and disruptive pricing strategies. Accredited Master Degree Program Price: $ 6.700,- for 3 semesters in stead of $ 45.000 Number of students: 10.000 in 3 years Number of faculty extra: 8 at Georgia Tech (for content production) and undisclosed for Udacity Revenu model: 60% for Georgia Tech, 40% for Udactity

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Swedish Universities?

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Vision on the Future of EDU 3

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a hype or disruptive innovation? “There is a tsunami coming. I can't tell you exactly how it’s going to break, but my goal is to try to surf it, not to just stand there.” John Hennessy (president of Stanford) in the Wall Street Journal (june 2012)

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“When the outstanding becomes so easily accessible, average is over.” Thomas Friedman: “The World is Flat” Source:

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Gartner Hype Cycle Source:

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The theory of ?disruptive innovation? „A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors” Professor Clayton M. Christensen, Harvard Business School Author of Disrupting Class (2008) and The Innovative University (2011) Low ranked (under) graduate degree programs High ranked (under) graduate degree programs Top ranked (under) graduate degree programs Clayton Christensen

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MIT - Institute wide taskforce on the future of MIT Education, July 2014 Unbundling? Source:

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Disruptive innovation..

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… for online education?

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… for online education?

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… for online education?

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… for online education?

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… for online education?

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… for online education?

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E-Dean Director of Education Research & Innovation Support Delft Extension School MOOCs Blended Education Online Courses

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MOOC Open Access Bachelor level Single course No EC Certificate of Completion Course Pay per course Bachelor and master Single Course <10 EC Course Certificate Series Pay per course Bachelor and Master Couple of courses 10 -15 EC Formal Certificate Module Pay per course Bachelor & Master Couple of courses/series 30 EC Formal Diploma Program Pay per course Master Couple of courses/series/modules > 60 EC Formal Master BLENDED N = 50.000 -10.000 N = 500 -100 N = 50-10 VALUE OTHER ROI PRICE BUSINESS MODEL VARIES

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CC BY: katerha: Thank you

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