The Use of Technology and Social Media to Educate and Motivate

The Presentation inside:

Slide 0

The Use of Technology and Social Media to Educate and Motivate By Danielle Brigida U.S. Fish and Wildlife Service Photo by: Kristine Sowl USFWS

Slide 1

I’m a Wildlife and Technology Geek

Slide 2

Social Media: Just a New Way To Do Old Business

Slide 3

Some Reasons To Be on Social Media Fire = Criticism Earth = Relationships Flood = Support

Slide 4

Who Needs An Overview? Twitter Facebook Instagram Linkedin Tumblr Flickr Youtube Google+ Pinterest

Slide 5

Types of Social Media

Slide 6

Let’s Work to Remind the World What’s Out There

Slide 7

Steps to Giving Your Message the Best Shot at Being Heard Photo: Steve Chase USFWS

Slide 8

Join the Community (Don’t Just Talk At It) Listen Carefully Be Responsive Add Value Spark Discussion Be Present Follow Passion

Slide 9

Slide 10

Weave a Story Involving Your Community @klsnature

Slide 11

Consider ALL your communication channels

Slide 12

Do not just “push it out”

Slide 13

Art of Quality Conversations Speak Less- Listen More Develop Your Sense of Humor Know Your Current Events Keep Track of Interesting Experiences Be a Bearer of Good Tidings Keep Comments Short and To the Point @starfocus

Slide 14

Objectives and Visual Elements Inspire Americans To Protect Wildlife For Our Children’s future Photographs Getting Outdoors Watching for Wildlife Instagram Google+ Facebook Flickr

Slide 15

Give Others the Microphone to Share Your Work

Slide 16

Find Ways to Engage That Encourage Social Behavior

Slide 17

Serve as a Resource:

Slide 18

Understand the Content Lifespan Formal Informal Right Now 3 years from now

Slide 19

Let your content give context to your work

Slide 20

Adapt to how people use the tools…

Slide 21

Listen to and Research Your Audience

Slide 22

For Example… Search Keywords Organization’s Name Key individuals Branding mistakes Program references Referring Traffic Google Analytics Facebook insights

Slide 23

Organize and Follow Key Opinion Leaders

Slide 24

Repurpose Content

Slide 25

Combine Online and Offline Media

Slide 26

Make the presence benefit both YOU and your community

Slide 27

Redefine the Tool

Slide 28

Be Strategic About What You Post

Slide 29

Slide 30

Make Sharing Easy and Accessible

Slide 31

Understand How People are Consuming and Sharing Content Compelling Message Intriguing Visual Clear Action

Slide 32

Choose Your Metrics

Slide 33

How should you use social media? br3akthru Like (Mad) Scientists!

Slide 34

Questions? Danielle Brigida National Social Media Manager U.S. Fish and Wildlife Service @USFWSHQ or @starfocus [email protected] Judy N, Flickr