Why Failure is an Option for the Insurance Industry

The Presentation inside:

Slide 0

Why Failure Is an Option for the Insurance Industry @AgencyNation

Slide 1

Fail fast.

Slide 2

Fail fast. Fail often.

Slide 3

Fail fast. Fail often. Fail forward.

Slide 4

The sexification of failure has been popularized by start-up culture permeating every business community in America.

Slide 5

How can this be? How can failure be a positive for our business? Is failure really the key to success in the modern marketplace?

Slide 6

The Failure Culture

Slide 7

The Failure Culture is a phenomena in defiance of perfectionism and bureaucracy.

Slide 8

Only by doing the thing will we ever really know if it’s good for our business.

Slide 9

If you’re not failing, you’re not going to innovate.

Slide 10

The Failure Culture teaches us to fall in love with performance, not process.

Slide 11

Without process, our work becomes inefficient and ineffective.

Slide 12

But process without a focus on performance leads to stagnation.

Slide 13

Falling in love with performance obliterates stagnation… and this is our goal.

Slide 14

Action Trumps Failure

Slide 15

In order to perform, we must take action.

Slide 16

If we take enough action, it’s inevitable, we are going to fail.

Slide 17

A tactic won’t work. A strategy won’t yield ROI. An advertisement won’t convert.

Slide 18

At different degrees, there are many ways to fail.

Slide 19

But “fail” isn’t the proper terminology. These are tests.

Slide 20

The real failure is when these actions are not taken.

Slide 21

“I don’t like the word ‘fail.’ It leads to a negative reaction. It’s about having a hypothesis, and testing it. If the results don’t match your hypothesis, you’ve got data. If the results do match your hypothesis, then you have a discovery.” - Rob Shelton, global innovation chief for PwC

Slide 22

Innovation should follow a more scientific process.

Slide 23

Failure is simply new data informing our next action, moving us one step closer to discovery and success.

Slide 24

How Failure Fits Insurance

Slide 25

In the insurance industry, we don’t sell shoes or smartphone apps. We sell a legal contract.

Slide 26

We can NOT fail at… • front line underwriting • servicing client policies • processing claims

Slide 27

But when it comes to sales, marketing and customer experience, failure should be an everyday part of growing your insurance business.

Slide 28

Failure does not have to be forever.

Slide 29

When we fail with intention, (think testing ideas, concepts and strategies), we’re not actually failing.

Slide 30

We’re creating learning experiences to inform our next action.

Slide 31


Slide 32

Action + Failure

Slide 33

Action + Failure + Learning

Slide 34

Action + Failure + Learning = GROWTH

Slide 35

But the only way to learn what works is to take the leap.

Slide 36

Stop worrying about what can go wrong and jump into action.

Slide 37

Ready to fail take action?

Slide 38

Get FOUND! Grab Your FREE copy of Local SEO for Insurance Agents Download Here

Slide 39

Get FOUND! Grab Your FREE copy of Local SEO for Insurance Agents Download Here Click now!

Slide 40