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winning brands
HALF
TIME
During Football Tailgating
TOP BEER brands
– Of those (87%) serving beer at their tailgating party
– 52 popular beer brands presented
Bud Light
40%
COORS LIGHT
BUDWEISER
38%
19%
TOP liquor brands
– Of those (53%) serving liquor at their tailgating party
– 27 popular liquor brands presented
bacardi rum &
malibu
jack daniels whiskey
25%
absolut vodka
18%
14%
TOP Soft drink brands
– Of those (85%) serving soft drinks at their tailgating party
– 28 popular soft drink brands presented
Coca-Cola
63%
Dr. Pepper
sprite
24%
26%
TOP salty snack brands
– Of those (94%) serving chips/salty snacks at their tailgating party
– 15 popular chip/salty snack brands presented
tostitos
doritos
53%
45%
lay’s
37%
TOP MEAT / MAIN DISHES
– Of those (93%) serving meat/meat-based foods at their tailgating party
– 16 meats/meat-based foods presented
Chicken
44%
hamburger
34%
HOT DOGS
26%
TOP CONDIMENTS
– Of those (89%) serving condiments/sauces at their tailgating party
– 7 condiments/sauces presented
KETCHUP
63%
MUSTARD
58%
barbecue sauce
40%
TOP RETAILERS
– Of those (98%) who purchased tailgating supplies from a store
– 27 stores presented
WALMART
42%
KROGER
27%
SAM’S CLUB
21%
The Halftime results above were obtained by surveying attendees of 54 different
tailgating parties at 54 different game day venues across the country. Percentages
demonstrate the proportion of tailgating parties serving the specified brand/product.
Check the Field Agent blog throughout the college football season as we update
results and, ultimately, determine which brands and products are winning tailgaters.
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@FieldAgentInc | [email protected]fieldagent.net
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