Slide 0
IT’S 2016
ARE CEOS FINALLY GOING SOCIAL?
The Fortune 500 CEOs most active on social media are all newcomers.
Sponsored by Domo.
Slide 1
EXECUTIVE SUMMARY
HELLO
WORLD!
We analyzed the social profiles of
EVERY SINGLE CEO ON
THE FORTUNE 500® LIST
on six popular social networks
(Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube)
to determine whether CEOs are catching the
to determine whether CEOs are catching the
social wave—or still watching from the shore.
social wave—or still watching from the shore.
Sponsored by Domo.
Slide 2
61%
of Fortune 500 CEOs have
NO SOCIAL MEDIA
PRESENCE AT ALL
—that’s an improvement from the
of CEOs with no social presence
in 2014
68%
Sponsored by Domo.
Slide 3
NO SINGLE F500 CEO
is active on all
SIX MAJOR SOCIAL PLATFORMS
Sponsored by Domo.
Slide 4
Although not active
on their own accounts,
41%
OF ALL
F500 CEOS
WERE FEATURED ON THEIR
WERE FEATURED ON THEIR
COMPANY’S YOUTUBE CHANNELS
COMPANY’S YOUTUBE CHANNELS
Sponsored by Domo.
Slide 5
70%
of CEOs who are active
on just one social network
JOINED LINKEDIN FIRST.
Sponsored by Domo.
Slide 6
LAST 100 DAYS
50
OF THEM
60% ARE ACTIVE,
F500 CEOs
currently have Twitter accounts.
meaning they’ve posted within
the last 100 days.
Sponsored by Domo.
Slide 7
THE BREAKDOWN
Today's F500 CEOs on social media.
306
CEOs
139
CEOs
1
N E T WO R K S
44
8
CEOs
CEOs
2
N E T WO R K S
3
N E T WO R K S
1
3
0
CEO
CEOs
CEOs
4
NETWORKS
5
NETWORKS
6
N E T WO R K S
0
N E T WO R K S
Sponsored by Domo.
Slide 8
FORTUNE 500 SOCIAL CEO
MOVERS & SHAKERS
COMPANIES NEW TO THE 2015 F500 LIST WITH CEOS USING SOCIAL MEDIA:
MARC BENIOFF, salesforce.com
DARA KHOSROWSHAHIHI, Expedia
R. ADAM NORWITT, Amphenol
REED HASTINGS, Netflix
RICHARD NOLL, HanesBrands
F500 COMPANIES WITH NEW CEOS AS OF 2015:
MATTHEW LEVATICH, Harley Davidson
STEVE EASTERBROOK, McDonalds
CRAIG MENEAR, Home Depot
STUART PARKER, United Services Automobile TODD VASOS, Dollar General
ROBIN HAYES, JetBlue Airways
OMAR ASALI, HRG Group
JOHN CAHILL, Kraft Foods
STEFANO PESSINA, Walgreens
BENNO DORER, Clorox
SAFRA A. CATZ, Oracle
Sponsored by Domo.
Slide 9
TWITTER - TOP ENGAGERS
S
WARREN BUFFET
Berkshire Hathaway
MO
S T E N G AG E D
MO
ST SHARES
M
T RETWEET
JACK SALZWEDEL
American Family Insurance
DARREN HUSTON
The Priceline Group
TIME ON TWIT
T
ST
O
ER
S
MO
REED HASTINGS
Netflix
Sponsored by Domo.
Slide 10
Berkshire Hathaway
TIM COOK
Apple
F
ST-SHRIN
STE L LOW I N KIN
A O
G
F
G
WARREN BUFFET
E S T- G R OW
S T LO W I I N
A OL
NG
F
G
T F O L LO W E R
OS
S
M
F
TWITTER – ALL-STARS
MEG WHITMAN
Hewlett-Packard
Sponsored by Domo.
Slide 11
FACEBOOK
21%
OF F500 CEOs HAVE FEWER
THAN 100 FRIENDS ON FACEBOOK
MARK ZUCKERBERG
is the undisputed king of Facebook with
33,214,120 FOLLOWERS
Sponsored by Domo.
Slide 12
LINKEDIN
70%
OF
F500 CEOS
who are on only one social
network are using LinkedIn.
14
32%
OF
F500 CEOS
have active LinkedIn accounts,
UP ALMOST 7% FROM 2014
OF THOSE INFLUENCERS
JOINED THE NETWORK
IN THE PAST YEAR
Sponsored by Domo.
Slide 13
GOOGLE+
ONLY
17
F500 CEOS USE GOOGLE +
Unsurprisingly, Google CEO
LARRY PAGE dominated with
33,214,120 FOLLOWERS
Sponsored by Domo.
Slide 14
INSTAGRAM
ONLY
2.6%
OF F500 CEOS HAVE
INSTAGRAM ACCOUNTS
Live Nation CEO
MICHAEL RAPINO
remains the only F500 CEO using the
PHOTO-DRIVEN PLATFORM
as a marketing tactic.
Sponsored by Domo.
Slide 15
YOUTUBE
41%
OF ALL F500 CEOS ARE FEATURED
IN A YOUTUBE VIDEO FOR THEIR COMPANY
Just two F500 CEOs operate persona
YouTube accounts.
LARRY PAGE, Google
LARRY PAGE,
MARK ZUCKERBERG, Facebook
MARK ZUCKERBERG,
Sponsored by Domo.
Slide 16
YEAR OVER YEAR ANALYSIS
The 2015 Social CEO Report is the fourth of its kind, and we’ve seen moderate
growth in social media adoption over the years.
42
50
38
35
42
2014
2015
2012
2013
2014
4
5
8
2012
2013
2014
28
57
19
2012
129
2012
2013
139
2013
2015
161
128
2014
2015
17
2015
HOW MANY CEOS ARE ON EACH PLATFORM
Sponsored by Domo.
Slide 17
WHY IT PAYS TO BE A SOCIAL CEO.
Connect with current and
potential customers on a
more personal level.
Better understand
customer through
direct engagement &
social listening.
Attract and recruit
top talent to work for
your company.
Be transparent. Visibility lends to credibility.
Show the personal, human
side of the company and
the CEO.
Garner
significant
customer
loyalty.
Meet customers where
they live—increasingly on
social media.
Sponsored by Domo.
Slide 18
BROUGHT TO YOU BY
AND
Slide 19
