What is Content Strategy?


The Presentation inside:

Slide 0

What is Content Strategy? Straight from the Thought Leaders’ Mouths


Slide 1

I was recently in Seattle at an awesome event run by Misty Weaver (@meaningmeasure) and it occurred to me that no one has ever put all the definitions for content strategy in one place. (At least not that I know of.) So please enjoy and if you have any to add, let me know! (@ahavaL) The Inspiration for this Slideshow www.ahamediagroup.com 2


Slide 2

“Content strategy plans for the creation, delivery, and governance of useful, usable content. “ Kristina Halvorson’s Definition Kristina Halvorson www.ahamediagroup.com 3


Slide 3

“Repeatable system that defines the entire editorial content development process for a website development project.“ Richard Sheffield’s Definition www.ahamediagroup.com 4 Richard Sheffield


Slide 4

“Using words and data to create unambiguous content that supports meaningful, interactive experiences.“ Rachel Lovinger’s Definition Rachel Lovinger www.ahamediagroup.com 5


Slide 5

“Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sunsetting of content, including governance. What content strategy is not is the implementation side. The actual content development, management, and delivery is the tactical outcomes of the strategy that need to be carried out for the strategy to be effective.” www.ahamediagroup.com 6 Rahel Bailie’s Definition Rahel Bailie


Slide 6

“Planning for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content in an experience. “ www.ahamediagroup.com 7 Margot Bloomstein’s Definition Margot Bloomstein


Slide 7

“Content strategy is just content planning. “ www.ahamediagroup.com 8 Elizabeth McGuane’s Definition Elizabeth McGuane


Slide 8

“Provide the right content, for the right people, in the right place, at the right time. “ Meghan Casey’s Definition Meghan Casey www.ahamediagroup.com 9


Slide 9

The Content Strategy Lifecycle www.ahamediagroup.com 10


Slide 10

The Content Strategy Lifecycle Erin Scime www.ahamediagroup.com 11


Slide 11

Ahava Leibtag’s CS Lifecycle Ahava Leibtag www.ahamediagroup.com 12


Slide 12

IBM’s Model www.ahamediagroup.com 13


Slide 13

Brain Traffic’s Model www.ahamediagroup.com 14


Slide 14

Where do content strategists come from? Richard Ingram www.ahamediagroup.com 15


Slide 15

I wrote a whole book about content strategy. Well, really about content, but it heavily stars content strategy. Buy it now! http://goo.gl/epNTg1 www.ahamediagroup.com 16


Slide 16

And I talk about it to Content Strategy Meetups in person or on Skype. www.ahamediagroup.com 17


Slide 17

Ahava Leibtag Aha Media Group, LLC [email protected] 301-452-5331 @ahavaL Ahavaleibtag Thank you! www.ahamediagroup.com 18


×

HTML:





Ссылка: