Indonesian


The Presentation inside:

Slide 0

How to reach the community? Indonesian @Dwirianto


Slide 1

PLATFORM Enabling Seamless Connectivity AD TECHNOLOGY PAYMENT COMMUNITY/MEDIA Leverage The Power of Community ENTERTAINMENT Provide value-added COMMERCE Enhance Economic Growth via e-Commerce Portfolio based on Industries


Slide 2

OVERVIEW


Slide 3

Total Addressable Market: Indonesia


Slide 4

Snapshot 255,461,124 Total Population 83,600,000 Internet Users 69,000,000 Facebook Users 51% Urban & 49% Rural 33% Internet Penetration 27% Facebook Penetration 281,963,665 Active Mobile Subscription 112% Mobile Subscription Penetration Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial (6th world rank) (4th world rank) (3rd world rank)


Slide 5

Internet Indicators 5H 27M Avg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook 14% Mobile Internet Penetration of Total Population 2H 30M Average Time Mobile Internet Per Day Source: Global Web Index; US Cencus Bureau; WeAreSocial


Slide 6

YOUTH BEHAVIOR AND HABITS


Slide 7

Consumer Journey from Discovery to Purchase


Slide 8


Slide 9


Slide 10


Slide 11

Source: APJII, Profil Internet Indonesia, December 2012 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% DIGITAL IMMIGRANT This older generation knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies. DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyberspace. YEARS OLD DEMOGRAPHICS BY AGE


Slide 12

Source: APJII, Profil Internet Indonesia, December 2012 DEMOGRAPHICS BY AGE 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% YEARS OLD DIGITAL USERS IS DOMINATED BY YOUNGER GENERATION 12-34 YEARS OLD (58.4%)


Slide 13

Entertain Me! Curious Hear Me Out! In Group What is in it for me? Easy. I am Lazy BEHAVIORS


Slide 14

HABITS


Slide 15

SOCIAL MINDSET


Slide 16

Mobile Situation


Slide 17

Mobile Stats 281,963,665 Active Mobile Broadbands Subscription 32% Mobile Broadbands Subscription of Total Population 52M Active Social Media Users Accessing from Mobile Device 21% Penetration of Mobile Social from Total Population Source: US Census Bureau; WeAreSocial


Slide 18

Mobile Subscription Prepaid Users of Total Mobile Subscription Post Paid Users of Total Mobile Subscription 3G Connection of Total Mobile Subscription 281,963,665 Active Mobile Subscription Source: GSMA Intelligence; WeAreSocial


Slide 19

Smartphone User Behavior Smartphone Users Searching for Local Information Smartphone Users Researching Product/Service from Their Phone Smartphone Users Who Have Purchased from Their Phone 95.867.646 Smartphone Users Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online” Smartphone Penetration as % of Total Mobile Subscription


Slide 20

Smartphone User Behavior


Slide 21

INDONESIAN PEOPLE MORE LIKELY TO USE THEIR MOBILE PHONES WHEN THEY WERE ALONE 5% SOCIAL EVENT 5% SHOPPING IT’S CANNIBALIZING PRINT MEDIA Source: InMobi, Mobile Media Consumption-Indonesia Smartphone User Behavior


Slide 22

Source: APJII, Profil Internet Indonesia, December 2012 HOME PUBLIC PLACES OFFICE SCHOOL/UNIV. ON THE GO MALL CAFE INTERNET CAFE RESTAURANT 92% 50% 83% 24% 14% 24% 16% 16% 26% 13% 13% 06% 11% 03% 16% 09% 14% 10% 05% 20% 08% 02% 05% 02% 0% 0% 0% LOCATION BY DEVICE TYPE


Slide 23

ADVERTISING


Slide 24

Indonesia: No.1 Growth Market for Digital Ad Spend in APAC, Set to Overtake India


Slide 25


Slide 26


Slide 27

Commerce


Slide 28

Top Online Shopping Sites in Indonesia Source: TechInAsia “Popular Shopping Online In Indonesia” Online Forum & Classified B2C Marketplace


Slide 29

Indonesian Market Size


Slide 30

E-Commerce Competitive Map Source: www.acommerce.asia


Slide 31

B2C eCommerce Sales in Indonesia Source: eMarketer “Digital Buyer Penetration Across APAC” Includes travel, diigital download and event tickets purchased via any digital channel (including online, mobile & tablet exclude gambling *in billion US$ Percentage of change Sales (in billions)


Slide 32

Indonesia Digital Buyer Source: eMarketer; Nielsen Global Survey of E-Commerce (Q1 2014) Top Three Drivers Of Online Shopping Look at the products online before purchasing in store Read online reviews prior to purchasing products Research product online prior to purchasing


Slide 33

Most Purchased Products Source: Google Indonesia dan TNS “Indonesia e-Commerce Survey “ 2014


Slide 34

Payment Source: DailySocial; eMarketer NOTE Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e-commerce BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM


Slide 35

Online Shopping Considerations Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 Prefer to save time rather than save money No Need to travel Deliver directly to their address Easy to compare with other products RECENT ONLINE SHOPPER


Slide 36

Online Shopping Considerations Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 If Cheaper than Offline Store Not sure about product quality Lack of Security Less ability to touch products NON RECENT ONLINE SHOPPER


Slide 37


Slide 38

Thank You @Dwirianto


×

HTML:





Ссылка: