State of Search


The Presentation inside:

Slide 0

OpenGraph Your Key To Making Content Look Great On Facebook & Beyond State of Search @mike_arnesen #StateOfSearch


Slide 1

Download bit.ly/unfriend-google


Slide 2

Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen @mike_arnesen #StateOfSearch


Slide 3

@mike_arnesen #StateOfSearch We love Google Announcements


Slide 4

@mike_arnesen #StateOfSearch We love Google Announcements


Slide 5

@mike_arnesen #StateOfSearch TEXT I want to believe


Slide 6

@mike_arnesen #StateOfSearch When I started in SEO…


Slide 7

@mike_arnesen #StateOfSearch When I started in SEO…


Slide 8

@mike_arnesen #StateOfSearch Making the web a better place


Slide 9

@mike_arnesen #StateOfSearch TEXT Had my back. We were cool. Google’s got my back


Slide 10

@mike_arnesen #StateOfSearch TEXT


Slide 11

@mike_arnesen #StateOfSearch


Slide 12

@mike_arnesen #StateOfSearch


Slide 13

@mike_arnesen #StateOfSearch


Slide 14

@mike_arnesen #StateOfSearch


Slide 15

@mike_arnesen #StateOfSearch TEXT “It’s Called Show Business, Not Show Friends.” @ruthburr


Slide 16

@mike_arnesen #StateOfSearch The Bait


Slide 17

@mike_arnesen #StateOfSearch TEXT Google’s not our friend


Slide 18

@mike_arnesen #StateOfSearch


Slide 19

@mike_arnesen #StateOfSearch Let’s talk about a new way of thinking


Slide 20

@mike_arnesen #StateOfSearch TEXT Google’s not our friend


Slide 21

@mike_arnesen #StateOfSearch TEXT Google’s not our friend and that’s okay.


Slide 22

@mike_arnesen #StateOfSearch


Slide 23

@mike_arnesen #StateOfSearch


Slide 24

@mike_arnesen #StateOfSearch TEXT Be wary of attachment


Slide 25

@mike_arnesen #StateOfSearch “The root of suffering is attachment.”


Slide 26

@mike_arnesen #StateOfSearch What if we never had to worry about Google’s updates?


Slide 27

@mike_arnesen #StateOfSearch A Middle Path


Slide 28

@mike_arnesen #StateOfSearch TEXT


Slide 29

@mike_arnesen #StateOfSearch


Slide 30

@mike_arnesen #StateOfSearch TEXT


Slide 31

@mike_arnesen #StateOfSearch TEXT We are called on to experiment


Slide 32

@mike_arnesen #StateOfSearch TEXT HTTPs


Slide 33

@mike_arnesen #StateOfSearch TEXT Sitelinks


Slide 34

@mike_arnesen #StateOfSearch TEXT Analytics data


Slide 35

@mike_arnesen #StateOfSearch TEXT Segment.io


Slide 36

@mike_arnesen #StateOfSearch Is your channel mix out of balance?


Slide 37

@mike_arnesen #StateOfSearch TEXT Coupon Craze


Slide 38

@mike_arnesen #StateOfSearch You must be valuable


Slide 39

@mike_arnesen #StateOfSearch TEXT Make Google get attached to you


Slide 40

@mike_arnesen #StateOfSearch Tips and tricks don’t last


Slide 41

@mike_arnesen #StateOfSearch The Bait


Slide 42

@mike_arnesen #StateOfSearch We can do this on our own


Slide 43

@mike_arnesen #StateOfSearch Learn to be okay with impermanence


Slide 44

@mike_arnesen #StateOfSearch Google’s not our friend.


Slide 45

@mike_arnesen #StateOfSearch Google’s not our friend. It never was.


Slide 46

@mike_arnesen #StateOfSearch Google’s not our friend. It never was. And that’s okay.


Slide 47

Thank you! Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen Download: bit.ly/unfriend-google @mike_arnesen #SMX | #23B1


×

HTML:





Ссылка: