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https://www.youtube.com/watch?v=hnDtQAjYhRQ
O C T O B E R 3 1 S T, 2 0 1 5
WORDPRESS AND THE
ENTERPRISE DISCONNECT
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Slide 1
http://trends.builtwith.com/cms
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Slide 2
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Automattic appears significantly less than other vendors
. . . where key scenarios require integration with other
enterprise systems . . . some customers are cautious of
the complexity — and quality — involved in employing . . .
third party components.
The downside of WordPress' usability and accessibility is
. . . content sprawl and reduced governance.
WordPress' simple elegance suits organizations with
simple requirements, but the innovative aspirations of
many enterprises . . . require more innovation and
sophistication. WordPress lags behind . . . in areas such
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as context awareness.
Slide 5
http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/
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Slide 6
http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/
“Despite all these apparent strengths, very
few organisations consider WordPress as
an option when they go through a CMS
selection exercise. Large and complex
organisations seem to mostly ignore it.”
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WHO ARE ENTERPRISE
CUSTOMERS?
ORG TYPE:
B E H AV I O R :
• Large for-profit
• Scaling Processes and
companies
• Well Funded Non-
Profits/NGOs
• Government
• Education
technology
• Multilingual / multisite /
complex org structures
• Significant infrastructure
• Many integrations
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W H Y D O W E WA N T T H E M ?
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N O , R E A L LY
• Impact
• Innovation at scale
• Long-term predictable
relationships
• Open Source value
exchange
• Customers with money but not
time
• Users with time but not money
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SELLING TO ENTERPRISE
CUSTOMERS
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A N A LY S T S
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http://www.emailvendorselection.com/omg-your-rfp-is-killing-me/
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N E G O T I AT I N G W I T H B I G G E R C O .
https://www.flickr.com/photos/miguel77/5541356248/
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HOW CAN WE WIN IN
THE ENTERPRISE?
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https://www.flickr.com/photos/jonesggallery/433534597
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https://www.flickr.com/photos/zoonabar/5333818971
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“Vendors
often report little interest in
usability among prospects and buyers
beyond the basic authoring interface.
We don't believe that. The problem
remains that end-users are too often
shut out of buying decisions.”
- TONY BYRNE, REAL STORY GROUP
(2004)
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L E T ’ S N O T L O S E W H AT M A K E S
W O R D P R E S S G R E AT I N S E A R C H O F
M A K I N G I T “ E N T E R P R I S E F R I E N D LY ”
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P H I L O S O P H Y- D R I V E N
D E V E LO P M E N T
• Out of the Box
• Striving for Simplicity
• Design for the
• Deadlines are not
Majority
• Decisions, not
Options
Arbitrary
• The Vocal Minority
• Our Bill of Rights
• Clean, Lean, and
Mean
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A D D R E S S B U S I N E S S I M PA C T
• Using the prospect’s
language, not insider terms
• Telling the business story
• White papers, case studies,
slide decks, videos
• Outside the WordPress
bubble
http://www.alphasandesh.com/blog/how-to-use-relevant-content-in-your-email-marketing/
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INFLUENCE THE ADVISORS
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INFLUENCE THE ADVISORS
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Slide 26
[email protected]
@jeckman
johneckman.com
openparenthesis.org
goatless.org
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