The Age of the IOT & Digital Business


The Presentation inside:

Slide 0

By Shalom Jacobovitz / CC-BY-SA 2 THE AGE OF IOT & DIGITAL BUSINESS HOW TO RIDE THE SHOCK WAVES OF A CHANGING WEB DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.


Slide 1

Boris Kraft Chief Visionary Officer & Co-founder Magnolia International AG


Slide 2


Slide 3

A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE


Slide 4


Slide 5

“Everything changes and nothing stands still.” —Heraclitus


Slide 6

digital transformation


Slide 7

business models operational processes digital transformation customer experience


Slide 8

“We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.” — Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website


Slide 9

Innovation in surprising places


Slide 10

Why is it happening now?


Slide 11

! .css .html .js ! ! ? ! ! WWW ! NET ! ! IoT


Slide 12

YOU ARE HERE IOT PROVIDES THE ROCKET BOOSTERS By NASA/Carla Cioffi


Slide 13

IoT is an API for the real world. Zak Greant, Sr. Technical Evangelist, Magnolia


Slide 14


Slide 15

Things with sensors, connectivity & logic that communicate with you, others & among themselves.


Slide 16


Slide 17

BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET. JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER


Slide 18

Characteristics of the digital transformation


Slide 19

Disintermediation Dematerialization


Slide 20

Disintermediation Dematerialization Massive Disruption


Slide 21

Movies Music $5bn deflation ’00-‘07 Legacy channels devalue Radio … with <30 staff TV News


Slide 22

Amazon Self-service beats direct service


Slide 23

Net sales revenue of Amazon from 2004 -2014 
 (in billion U.S. dollars)


Slide 24

Amazon Self-service beats direct service Travel


Slide 25

Annual travel ecommerce sales in the USA 2002 -2014 (in billion U.S. dollars)


Slide 26

Insurance Amazon Self-service beats direct service Banking Travel


Slide 27

SAAS Access vs. Ownership Streaming Sharing economy


Slide 28

Sharing economy


Slide 29

New business models


Slide 30

DIGITAL BUSINESS IS ABOUT THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS (GARTNER)


Slide 31

3 critical challenges for businesses


Slide 32

1. Do you have the right people? …and are they empowered to act?


Slide 33


Slide 34

Accelerated change 2. Do you know what you want? Can you know how to get there? Time to market


Slide 35

1876 vendors in martech


Slide 36

3. Can you master digital experience?


Slide 37

HOW DOES MAGNOLIA HELP?


Slide 38

! WWW ! Audiences & channels Mobile ! ! ! App IoT … Digital Business Platform Analytics Commerce IoT Infrastructure & services … ×1000s


Slide 39

OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN CHALLENGE INTO OPPORTUNITY


Slide 40

Prioritize adaptability, flexibility & integration


Slide 41


Slide 42

Beautiful experience / stock parts


Slide 43

USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM


Slide 44

CONNECTORS


Slide 45


Slide 46

APPS FRAMEWORK


Slide 47


Slide 48

Beacon Management App


Slide 49

Location Management


Slide 50

Coupon Management App


Slide 51


Slide 52


Slide 53

Unify digital touchpoints Agility Unify digital infrastructure Empower employees ease of use Open Suite Approach


Slide 54

A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE


Slide 55

Summary


Slide 56

QUESTIONS? twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com


Slide 57


×

HTML:





Ссылка: