Breaking The Internet


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BRANDS IN TOP 100


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BRANDS IN TOP 100 0


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BRANDS IN TOP 100 0 11


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YOUTUBE CULTURE = POP CULTURE


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ADVERTISERS IGNORING THEIR AUDIENCE


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INVEST = HUGE GAINS


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BREAK THE INTERNET @KIMKARDASHIAN 578,000 Tweets


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TWEETS/MONTH 800000 600000 400000 200000 0 @KIMKARDASHIAN @PEWDIEPIE


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JENNA MARBLES CHELSEA HANDLER VS


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JENNA MARBLES CHELSEA HANDLER VS 64,411 6,641


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TYLER OAKLEY NEIL PATRICK HARRIS VS


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TYLER OAKLEY NEIL PATRICK HARRIS VS 998,246 41,394


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WHY ISN’T EVERYONE 
 DOING THIS?


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CREATIVE DISTRIBUTION PRODUCTION


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CREATIVE DISTRIBUTION PRODUCTION


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=


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IS THIS A FAD?


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CREATORS HAVE DIRECT LINE OF COMMUNICATION TO FANS


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WHAT DOES A DIRECT LINE OF COMMUNICATION LEAD TO?


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OLD MEDIA BASED ON SCARCITY/ NEW MEDIA BUILT ON ABUNDANCY


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10K YOUTUBE CHANNELS WITH 50K+ SUBSCRIBERS


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4 VIDEOS 750K Views 50% more views


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LY PP SU PRICE D AN EM D QUANTITY


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WHY DOES THIS MATTER?


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v


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THANK YOU


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