Let Non-Developers Develop Your Site


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Let non-developers develop your site Manu Raivio - Frosmo


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DON’T Let non-developers develop your site Manu Raivio - Frosmo


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Can you please…? 3


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2 versions of any website: - Deprecated - Not yet built 4


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Could we try…? 5


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+ Segment, track, run variations…oh and…!! 6


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“Don’t speak Klingon to me and just use the magic force Gandalf!!!” - Every Steve Jobs wannabe ever - 8


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Solution? 11


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Root access to all employees 12


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ALL 13


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Thank you! Q&A 14


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…ok. No. Don’t do that. 15


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FROSMO Frosmo is a SaaS platform that allows you to use a Javascript layer to develop targeted versions of your service on the end users’ browser or mobile application. It’s 10x faster and more cost-effective compared to other methods 16


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WITH FROSMO YOUR SERVICE IS DEVELOPED AT THE END USERS’ BROWSER 17


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HOW? BACKEND CONSISTING OF MULTIPLE SOLUTIONS INTELLIGENCE IN THE LOCAL STORAGE DATA-LAYER EVEN MOST COMPLEX MODIFICATIONS ARE POSSIBLE PERSONALISED TARGETED BROWSER OF THE END USER 18


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Architecture Modular structure Frosmo Javascript built-in features • New features every month • • Immediately usable features • Frosmo Javascript custom Stable releases Frosmo reads DOM (Document Object Model) hence we can understand the service structure in the browser and modify any element/part • Allows totally custom modification per customer • Totally independent from Frosmo’s normal release cycle API • Frosmo uses Datalayer to understand communication of different systems in the browser 19 • Frosmo supports feeds for any data that is not available from the browser to create any kind of dynamic content


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Architecture Modular structure Frosmo Javascript built-in features • Immediately usable features • New features every month • Stable releases Frosmo Javascript custom Integrations: • Analytics: GA, Piwik, SAS • Email: MailChimp, Apsis, • Ad-servers: Double Click, Google Adwords, FB, Adtech, • CRMs: SAP • Allows totally custom modification per customer • Totally independent from Frosmo’s normal release cycle API Scalable database: • All content is on the customer’s servers, thus our costs are minimal • MySql, Redis, Infini DB • Script is loaded through Amazon S3, or independently from any server Secure and fast: • Audited at bank-level against hacks and a acks by 3rd party • Choose load method to ensure fast load-times • Doesn’t interfere with core platform functionality


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Implementation is easy One Javascript tag No integrations, no changes to your CMS. On any page where you place the tag you can modify anything. 21


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and YES IT WORKS WITH Single Page Applications LIKE Angular, responsive sites, mobile apps… YOU NAME IT 22


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Boolean Operator Segment Builder + Control Group Always isolated for transparent comparison in order to learn Must be segment based 23


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FROSMO DOMINANCE In Finland International 24


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CAN YOU DO…? YES. 25


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"At first I didn't believe half of what Frosmo promised to be able to do and achieve. A er working with them for a while I've discovered that with Frosmo we can test and learn significantly faster what works and what doesn't. With Frosmo it's very fast to create and manage multiple tests simultaneously. They are also a very innovative team. So far there hasn't been a request they haven't been able to fulfil - and what counts the most is that results have been (really) promising." Tomi Maaniemi E-Commerce Manager at Finnair 26


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THE FROSMO APPROACH BACKEND CONSISTING OF MULTIPLE SOLUTIONS INTELLIGENCE IN THE LOCAL STORAGE DATA-LAYER EVEN MOST COMPLEX MODIFICATIONS ARE POSSIBLE PERSONALISED TARGETED BROWSER OF THE END USER 27


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THE FROSMO APPROACH BACKEND CONSISTING OF MULTIPLE SOLUTIONS INTELLIGENCE IN THE LOCAL STORAGE A POPULAR CMS? A CUSTOM WEBSITE? 3rd PARTY INTEGRATION NOBODY KNOWS? FROSMO DATA-LAYER NO PROBLEM!! EVEN MOST COMPLEX MODIFICATIONS ARE POSSIBLE PERSONALISED TARGETED BROWSER OF THE END USER 28


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THE FROSMO APPROACH BACKEND CONSISTING OF MULTIPLE SOLUTIONS INTELLIGENCE IN THE LOCAL STORAGE FROSMO DATA-LAYER EVEN MOST COMPLEX MODIFICATIONS ARE POSSIBLE PERSONALISED TARGETED BROWSER OF THE END USER 29


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Get your finger out of your back-end! 30


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A real life example: Saunalahti 31


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Mobile and ISP • Part of Elisa • • 2,3 million customers • • €1.54 Billion Revenue, Nasdaq Helsinki Vodafone’s partner network Saunalahti is the consumer devices branch 32


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Practical Example 33


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??? ? 36


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IT’S NOTHING COMPLICATED 40


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Backend Dynamic CMS Shop CMS Single URL Front-end Inventory Shop Front-end Recs Engine Cookies 41


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Backend Inventory ple steps: or more) sim 3( litShop project f your tle CMS CMS Recs SE Engine nvince IT o 1) Co RYTHING EL to stop EVE ) Get them 2 ct manager! Get a proje 3) evelopment technical d w 4 months 4) Allo esults half a easurable r UNCH !!!! M 5) LA Website Shop year later! initial setup roblem with ) Realise a p 6 tle project is that your lit Convince IT 7) ood idea… Cookies still a g 42


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Backend ing: uc trod In Inventory THE ple steps: 5 sim d R CMS Recs lity anShop OI ibi eas Engine ) Conduct f 1 sessment as gement and roduct Mana 2) Meet P Engineering f all other ture ahead o rioritise fea 3) P Website Shop plans product te resources ) Alloca lf a year!!! 4 results in ha Measurable 5) GET CMS METHOD 43 Cookies


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Result • Gangstas • 1.4% CTR
 • Shopping cart • 33% CTR !!!! 46


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The Frosmo way • ~15 hours work for Frosmo • 3-4 hours work for Saunalahti • No IT-integration needed, simply placing the Frosmo tag on their site • And…it took 3 weeks from IDEA to LAUNCH! 47


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IT’S A COMPLETELY NEW WAY TO DEVELOP YOUR SITE/SERVICE 48


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1. DEVELOP SERVICE 10X FASTER 2. BECOME CUSTOMER CENTRIC 3. ALIGN ORGANISATION 49


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The Story of Frosmo Nordic Technology in-browser development solution SaaS Investors - Chairman of the board Nokia Based in Helsinki +60 employees 70% market share in the Nordics Founded in 2008 150 clients UK, France, Spain, Germany/Austria/Switzerland, Italy, Poland, Turkey, 50 Malta, Russia and Nordic Countries


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THANK YOU!
 Q&A? @FROSMO @MANURAIVIO 51


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