How to grow your blog with photos.
78% of CMOs think custom content is the future of marketing.
Companies that have created dynamic blogs have seen huge growth.
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B2C Case Study: Built a 30k person waiting list before launching the product, via a blog. “We focused on building out a unique personal ﬁnance blog, very content-rich, that spoke to a young professional crowd that we felt was being neglected.” Jason Putorti Lead designer ’07-’09, 5th employee @ Mint
B2C Case Study: Grew to 1.5 million users and sold for $170 million in under 2 years.
B2B Case Study: “We attract 45-50k new leads per month, 60-80% of which are from inbound marketing (not paid). The inbound leads are 50% cheaper and close 100% more than paid leads.” Mike Volpe CMO @ Hubspot Acquired 18k+ customers by eating their own dog food, inbound marketing.
B2B Case Study: In Q2 2015, Hubspot did $39 million in subscription revenue.
Overview: 3 ways to grow your blog: • • • Target a niche Engage with imagery Get shared on the right channels
1 Target a niche.
Figure out your speciﬁc audience and keep your blog focused.
Provide value to your audience and solve their problems.
Be relevant by using their style and slang in your writing.
2 Engage with imagery.
Photos break up the text of your post and keep readers interested.
Readers stay on a post 67% longer if it has photos.
Remember: Use authentic, relatable images for your target reader.
3 Get seen on the right channels.
Use catchy headlines with attractive photos to get shared more.
Tweets with images receive 150% more re-tweets. Twitter Photo posts drive 87% of Facebook pages’ engagement. Facebook
Focus on getting shared to the most important network for your niche audience.
How to grow your blog with photos: 1. Pick a niche audience 2. Use engaging photos to keep readers interested 3. Craft messaging and photos to your audience’s style
Unlock Real Growth for Your Blog. To be a successful marketer in 2015, you must create unique, engaging content. Wednesday, Sept. 2, 2015 at 10am PDT Micah Cohen Growth Director Twenty20 Nicole Karlis Content Manager Scripted FREE WEBINAR
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