Anatomy of a Great Landing Page


The Presentation inside:

Slide 0

CLASS 07 The Anatomy of a Landing Page Professor: Angela Hicks Inbound Certification Brought to you by HubSpot Academy


Slide 1

1 HOW DO YOU USE A LANDING PAGE?


Slide 2

The Conversion Process Call-to-Action Landing Page Thank You Page


Slide 3

Landing pages are your digital sales reps. FLICKR USER DON BURKETT


Slide 4

All landing pages use a form to gather information.


Slide 5


Slide 6


Slide 7

Looking for more? Get the full class experience and more with the free Inbound Certification.


Slide 8

2 HOW DO YOU CREATE SUCCESSFUL LANDING PAGES?


Slide 9

20% Landing page conversion rate goal.


Slide 10

GET READY FOR A BLINK TEST.


Slide 11


Slide 12

WHAT WAS THE LANDING PAGE ABOUT?


Slide 13

LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


Slide 14

LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


Slide 15

Write a clear, action-oriented headline. Tell your visitors what they’re getting and how they are going to access it.


Slide 16

LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


Slide 17

Explain the offer and its value, and keep it short. In 1-3 sentences, explain what the offer is. Write another 1-3 sentences that details how someone would benefit from the offer.


Slide 18

Use numbers, bullets and bolding. Help your visitor focus on what’s important with visual emphasis.


Slide 19

LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


Slide 20

Remove the navigation menu and links. The primary goal of your landing page is to generate leads, so get rid of any distractions.


Slide 21

LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


Slide 22

The form on the landing page should mirror the value of the offer.


Slide 23

THE CONVERSION PROCESS CAN OCCUR DURING WHICH OF THE FOLLOWING BUYER’S JOURNEY STAGES? A.  Awareness Stage B.  Consideration Stage C.  Decision Stage D.  All of the above.


Slide 24

THE CONVERSION PROCESS CAN OCCUR DURING WHICH OF THE FOLLOWING BUYER’S JOURNEY STAGES? A.  Awareness Stage B.  Consideration Stage C.  Decision Stage D.  All of the above.


Slide 25

LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


Slide 26

Include a relevant image, animation or short video. A visual representation can communicate the offer much quicker than a visitor can read about the offer.


Slide 27

LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


Slide 28

Add social sharing icons to allow your visitor to spread the word with others in their networks.


Slide 29

LANDING PAGE BEST PRACTICES Write a clear, concise action-oriented headline. Explain the offer clearly and place visual emphasis on the value. Remove the navigation menu and links. The form length mirrors the value of the offer. Include a relevant image, animation or short video. Add social sharing icons.


Slide 30

Ready for more? Get the full class experience and more with the free Inbound Certification.


Slide 31

3 WHAT DOES AN EFFECTIVE LANDING PAGE LOOK LIKE?


Slide 32

BLINK TEST


Slide 33


Slide 34

CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE?


Slide 35

CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline.


Slide 36

CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline. B.  Explains the offer clearly.


Slide 37

CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline. B.  Explains the offer clearly. C.  Includes a relevant image.


Slide 38

CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline. B.  Explains the offer clearly. C.  Includes a relevant image. D.  The form length mirrors the value of the offer.


Slide 39

CAN YOU LIST THE BEST PRACTICES THAT ARE BEING IMPLEMENTED ON THE LANDING PAGE? A.  Clear, concise, action-oriented headline. B.  Explains the offer clearly. C.  Includes a relevant image. D.  The form length mirrors the value of the offer. E.  No menu navigation or links.


Slide 40

Consider how your persona is interpreting the offer.


Slide 41

Make changes one at a time.


Slide 42


Slide 43


Slide 44

Inbound Certification Brought to you by HubSpot Academy


Slide 45


×

HTML:





Ссылка: