The Presentation inside:

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Future of ADDICTION Image link: https://www.flickr.com/photos/oddwick/2344377068 v

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Derived from the Latin term for ‘enslaved by’ or ‘bound to’, Addictions manifest themselves in three specific ways in humans:

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1. Craving for the object of addiction. Image link: https://commons.wikimedia.org/wiki/File:Greed,_1924,_16_trina.jpg

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2. Uncontrollable use. Image link: https://upload.wikimedia.org/wikipedia/commons/3/33/Temazepam_10mg_tablets-1.jpg

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3. Continuing its use despite its negative consequences. Image Link: https://www.flickr.com/photos/porsche-linn/5561412422

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Today, ADDICTIONS are recognized as chronic diseases that modify both the structure as well as the function of the brain. This happens as the brain undergoes a series of changes, starting with identifying pleasure (a powerful boost of the neurotransmitter DOPAMINE) and ending with a drive toward compulsive behavior. (Source: http://www.helpguide.org/harvard/how-addiction-hijacks-the-brain.htm) Image link: ttps://pixabay.com/en/nerves-cells-dendrites-sepia-346928/

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With the evolution of humans and technology, ADDICTIONS and COMPULSIONS are undergoing constant metamorphosis as well. They have progressed from substance, behavioral and impulse controlled disorders to addictions encompassing social media, electronics and applied science. (Source: http://www.helpguide.org/articles/addiction/internet-and-computer-addiction.htm) Image link: https://it.wikipedia.org/wiki/Internet_dipendenza#/media/File:Internet_addiction.jpg

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Evolution of Addictions in the future

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1. Loneliness avoidance will become addictive as technology aids social media. Image Link: https://www.flickr.com/photos/smemon/5123843901/

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The future is progressing towards integration of the human body with technology, to augment its traits. Soon, augmented reality as products (Bionic eyes, Virtual Prosthesis) will become easily available. Image link: http://orig15.deviantart.net/711a/f/2010/211/f/e/my_bionic_eye_by_eisenkiller.jpg

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USING BODY MOVEMENTS AND GESTURES TO CONSTANTLY RESPOND TO FACEBOOK, INSTAGRAM, TWITTER MESSAGES THROUGH WEARABLE TECHNOLOGY. In order to avoid loneliness and a constant need to glamorize one’s personal life, social media obsession will be excessive. We will be constantly connected to our virtual selves and be able respond and comment while doing everyday chores. Our virtual existence will become our reality.

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“But this is just the start.... we're going to make Oculus a platform for many other experiences … By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.” (Extract sourced from: http://www.businessinsider.in/Mark-Zuckerberg-Heres-Why-I-Just-Spent-2-Billion-On-A-Virtual-Reality-Company/articleshow/32689038.cms) MARK ZUCKERBERG ON ACQUIRING OCULUS RIFT – Image link: https://www.flickr.com/photos/sergesegal/9084799176/

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2. Choosing a specific time and space OVER ONE’S EXISTING REALITY WILL BECOME ADDICTIVE

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The ability to explore worlds, environments and landscapes, at any possible time, unlike in real life, will redefine time travel, through virtual reality. This constant possibility of virtually travelling through time and space, will lead to travel obsession. Image link: https://www.flickr.com/photos/torley/238912784/

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Popular soap operas and television shows with a huge fan-base (ex: Game of Thrones) might introduce merchandise, which will allow its fans to become a part of the plot. One will be able to skip through different time frames within the sitcoms. IT WILL BECOME ENTIRELY EXPERIENTIAL AND PEOPLE WILL GET IMMERSED IN AN ALTERNATE REALITY OF THE SHOW, INSTEAD OF JUST BEING SPECTATORS. Image link: https://www.flickr.com/photos/torley/3404644338/

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TAILOR-MAKING OUR ALTERNATE REALITY: Selecting our best years from the past or a possible future scenario and moving through time and space virtually will be possible through open sourcing and DIY technology. One will be able live vicariously and break all the rules of the real world. (DIY Technology: http://www.instructables.com/id/The-NovaA-DIY-Oculus-Rift/)

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Also known as “brain boosting” drugs, SMART DRUGS are selected supplements created to fight distraction, increase concentration, enhance mood, increase perceptual capabilities, and improve concentration and motivation. (Extracted from: http://www.druginfo.adf.org.au/drug-facts/cognitive-enhancers-smart-drugs) Image Link: https://www.flickr.com/photos/jurvetson/16318918399/

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Ritalin, Adderall, Provigil are Some of the commonly known Smart drugs. Image Link: https://www.flickr.com/photos/arenamontanus/3100508753/

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The pharmaceutical industry, has recently felt shockwaves, with the entry of a new ‘SMART-PILL’, now being called 'Viagra for the brain'. It has been named ADDIUM™ (medical name: E-Huperzine).

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“…Heavily praised by Gary Stix as 'the missing link in human evolution' in his report ‘Turbo-charging the brain’, when released, the use of  ADDIUM™  became widespread amongst young professionals.” (Extracted from http://theiqhacker.com/) Image Link: https://www.flickr.com/photos/niaid/5950870236/

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Implications for UX

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‘The Science of addiction’ will have to be studied by designers in order to design systems with caution, for future users. Image Link: https://upload.wikimedia.org/wikipedia/commons/2/2f/Surveilluminescent_Lights_in_Motion_handwash_faucets_03.jpg

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Virtual Biometrics / Passwords. High security measures will have to be taken, to ensure safety of our virtual selves. Image Link: https://www.flickr.com/photos/[email protected]/17053054742/

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People will start to become absent from the real world due to limitless possibilities offered through virtual reality. Image Link: https://www.flickr.com/photos/idhren/5580213420/in/photolist-9v743d-nHzs3r-nJgLyb-nCu36D-ndK58U-fvqJbP-hU5xMc-drgowK-bVka26-dAqXgQ-nS799x-aQ3RKP-9eKtsf-biT4qv-nCNuXV-ezYL1J-a41AaM-nuWM2k-hh4pYY-5ag11u-eaXHsn-aD9pEC-aPkAon-fUq3FR-aUASUV-aCRKWs-dQae32-ezVHMp-fjexpX-ezZZWq-eja129-ka7tqC-nbUjF4-geTHV6-nSaCRM-aPmmNF-58q9iW-grru7L-fbHDd8-dDWSpJ-oaXxDy-9dKHmS-ayr4qB-criHWo-kAeoHr-nHZZfK-aNt4Hx-aoYkym-o62sM2-o1F6jB

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Design for active exploration and learning will have to be undertaken to not deprive the body of feelings or responsiveness. Image Link: https://www.flickr.com/photos/familymwr/4922472602/

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Treatment of tech obsessions. Further research will be done on what elements of substance addiction treatments can be applied to counter / treat tech obsession. Image link: https://www.flickr.com/photos/keoni101/7069578953 (Source: http://www.medicalnewstoday.com/articles/258703.php, http://www.whiteriveracademy.com/the-possibility-of-immunotherapy-treating-heroin-addiction-2/#sthash.lgHN72jW.E3onKXGt.dpuf)

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Thank you. Interested in future reports and projections for your business? Check out: ice.humanfactors.com Write to us at: [email protected] A REPORT BY: Pankhuri Jain Kalika Sharma