Here’s Why You Hate Your Smartphone Carrier

The Presentation inside:

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Here’s Why You Hate Your Smartphone Carrier

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It’s not exactly a secret that most of us are frustrated with our wireless providers.

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And chances are, you’ve considered switching wireless carriers at some point.

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But do you know why?

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Despite what you may think, it’s probably not because they have poor customer service.

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And the reasons vary depending on which carrier you’re with.

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According to a Consumer Intelligence Research Partners report, Sprint and T-Mobile customers leave because of poor network quality. Source: CIRP.

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And Verizon and AT&T customers are most likely to leave because they believe their bills are too high. Source: CIRP.

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And while all of those reasons seem like they’d make users switch carriers frequently, that’s not actually the case.

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Despite all the threats we make about switching carriers…

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We actually don’t follow through that often.

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Nearly 4 out of 5 consumers stick with their carrier when they upgrade their device. Source: CIRP.

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You’re actually more likely to switch operating systems or try a different smartphone brand than jump carriers.

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And if you’re a Verizon or AT&T customer, you’re even less likely to switch carriers than Sprint or T-Mobile users.

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So if you’re in the market to change carriers, don’t trick yourself into thinking its because of customer service.

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You probably just don’t like how much you’re paying, or you're unhappy with the network quality.

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Which, of course, are two very legitimate reasons for shopping around.

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