Here’s Why You Hate Your Smartphone Carrier
It’s not exactly a secret that most of us are frustrated with our wireless providers.
And chances are, you’ve considered switching wireless carriers at some point.
But do you know why?
Despite what you may think, it’s probably not because they have poor customer service.
And the reasons vary depending on which carrier you’re with.
According to a Consumer Intelligence Research Partners report, Sprint and T-Mobile customers leave because of poor network quality. Source: CIRP.
And Verizon and AT&T customers are most likely to leave because they believe their bills are too high. Source: CIRP.
And while all of those reasons seem like they’d make users switch carriers frequently, that’s not actually the case.
Despite all the threats we make about switching carriers…
We actually don’t follow through that often.
Nearly 4 out of 5 consumers stick with their carrier when they upgrade their device. Source: CIRP.
You’re actually more likely to switch operating systems or try a different smartphone brand than jump carriers.
And if you’re a Verizon or AT&T customer, you’re even less likely to switch carriers than Sprint or T-Mobile users.
So if you’re in the market to change carriers, don’t trick yourself into thinking its because of customer service.
You probably just don’t like how much you’re paying, or you're unhappy with the network quality.
Which, of course, are two very legitimate reasons for shopping around.
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