Surviving Google: SEO in 2020


The Presentation inside:

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THE GOOD OLD DAYS


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WELCOME TO TODAY


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...AND IT GETS WORSE


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MOZCAST SERPS WITH VERTICALS NEWS RESULTS IMAGE RESULTS IN-DEPTH ARTICLES (JUNE 30, 2015)


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ADD IN THE KNOWLEDGE GRAPH KNOWLEDGE PANELS KNOWLEDGE CARDS FEATURED SNIPPETS VERTICALS


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ADD IN SOME ENHANCEMENTS VIDEO THUMBNAILS MEGA-VIDEOS REVIEW STARS EXPANDED SITELINKS KNOWLEDGE GRAPH VERTICALS


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ADD IN SOME LOCAL FLAVOR LOCAL PACKS LOCAL 1-BOXES SNACK PACKS ENHANCEMENTS KNOWLEDGE GRAPH VERTICALS


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AND FINALLY, LET’S GET PAID PAID SHOPPING ADWORDS ADS LOCAL ENTITIES ENHANCEMENTS KNOWLEDGE GRAPH VERTICALS


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REVENGE OF THE KNOWLEDGE


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KNOWLEDGE CARDS


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KNOWLEDGE PANELS


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KG IS AN ECOSYSTEM


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ENDLESS ANSWERS?


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HUMAN-EDITED KNOWLEDGE DOESN’T SCALE


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FEATURED SNIPPETS


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BUILT ON YOUR DATA


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A WORK IN PROGRESS


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WHAT’S A QUESTION?


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DOUBLE THE ANSWERS


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*IN TESTING* IT’S JUST BEGINNING


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ARE ANSWERS BEING DRIVEN BY MOBILE?


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IS YOUR NICHE SAFE FROM DISRUPTION?


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IS IT REALLY MY DATA?


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WHAT IF I CHANGE IT?


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SIX MONTHS LATER…


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PULLED FROM PAGE 1


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COULD WE STEAL IT?


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SIX WEEKS LATER…


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ACT NOW, CASH IT IN


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THE RISE OF GOOGLE CONTENT KING


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DEFINITIVE ANSWERS


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DOMINANT ENTITIES


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VERTICAL TAKEOVERS


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DATA PARTNERSHIPS


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COMPETITIVE TOOLS


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SMART ALGOS LEAD TO SMART DATA CURATION


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CURATOR TO CREATOR


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*IN TESTING* MORE IS ON THE WAY


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*CONCEPT* WHAT NICHE IS NEXT?


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BUILD DEEP CONTENT


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ADD VALUE & INSIGHT


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BRING YOUR A+ GAME


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IT CAME FROM THE MOBILE SERPS


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LETS TALK ABOUT MOBILEGEDDON


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GOOGLE GOT WHAT THEY WANTED


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OVER HALF OF USAGE IS MOBILE


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MOST ACTIVITY STARTS ON MOBILE


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WELCOME TO THE MOBILE-FIRST ERA Towards the end of last year we launched some pretty big design improvements for Search on mobile and tablet devices (mobile first! :-). -- Jon Wiley (Google)


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DESKTOP CAROUSELS


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CAROUSELS WERE CREATED FOR MOBILE


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DESKTOP SNACK PACK


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SNACK PACKS WERE BUILT FOR MOBILE


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REMEMBER THIS ONE?


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NEW CONTENT DOMINATES ON MOBILE


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RUN YOUR NUMBERS


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ATTACK OF THE AD HYBRIDS


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PAID HOTEL BOOKING


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PAID PRODUCT PANELS


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PAID ONLINE MOVIES


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PAID ONLINE MUSIC


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PAID ONLINE BOOKS


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PAID MUSIC, PART 2


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IS THIS A CLOAKED AD?


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GOOGLE IS A COMMERCIAL ECOSYSTEM


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APP PACKS CAN REPLACE UP TO 6 ORGANIC SPOTS


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LOOK TO MOBILE TO SEE THE FUTURE OF ADS


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*CONCEPT* IS THIS THE FUTURE?


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*CONCEPT* COULD ADS ESCAPE?


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EXPLORE ALL OPTIONS


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CAN WE SURVIVE THE FUTURE?


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DISAPPEARING SERPS?


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WILL VOICE BE THE DEATH OF SERPS?


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WHAT IF EVEN KEYWORDS DON’T MATTER?


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TODAY, THIS MATTERS


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SO, BURY YOUR HEAD…


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…OR OPEN YOUR EYES


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SHORT TACTICS, LONG STRATEGY


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