i can haz adz;;;


The Presentation inside:

Slide 0

i can haz adz;;; kitteh’s guide to fazebuk advertizing


Slide 1

i iz maybelle;;; i iz nala we’z knowz fazebuk reel guud!!! we’z make mewjestik purrpoint. it starz best kind pet evurr: space cats!!!!


Slide 2

dis iz scary man!! him’z knowz fazebuk adz (we’z knowz moar) we’z makes him sneeez;; we’z no go hims bedrum him’z gotz crappy soot Him’z dum!!!!!!!


Slide 3

basik assumshunz understanz basik fb adz we’z start adz july ’14 start to success program we’z show u our lernz yu have asks??? raize paw any time NO DOGS ALLOWED!!!


Slide 4

old fazebuks lotz fanz, likez postez writez werdzz on yur page


Slide 5

mew fazebuks bizzy uzerz no seez us


Slide 6

Gotta run ads u needz fb adz 2 millionz advertiserz purrful tracking toolz yur huminz go their space cat pro tip: buyz lotz fb stockz rite meow!!!


Slide 7

Gotta run ads Fb adz iz cheep current ad budget: 31% radio 26% tee-vee 12% meowtdoor 13% cat treets 18% yarn 3% fazebuk 1% catnip


Slide 8

Fb goalz r yur goalz needz make convershunz set meowsurable fb goalz tie 2 REEL mewketing goalz go old skoolz


Slide 9

Fb goalz r yur goalz needz add new opshun: TREETS!!


Slide 10

tracking pixel 24/28 chrome extenshun Fb goalz r yur goalz just copy-paste… or ask yer web mew-ster dooz itz fur yu


Slide 11

Organize yur adz imaginez a wurld fur, fur away…


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what u want uzerz 2 do click, visit, register, like campaignz


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groops u want talk 2 ad sets


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diff’rnt adz make them do stuffs adz


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keeps pix simpul smiling womanz werks best 20% text artwerks


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artwerks carefullz! stock pix can be too pretty and huminz no click yur adz!! huminz like seez real peepul and friendz moar!!


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artwerks


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Timez fur treets!


Slide 19

split ad tests Test ur adz!!!


Slide 20

low ad relevance score cost moar dollerz + dropz in viewz yur adz stinx time fer mew adz!!! i smellz stinkz. not shure if dis box or yur adz;; prolly yur adz!!!!! hahahahaha!!!!! Test ur adz!!!


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meowdience insights www.facebook.com/ads/audience_insights


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moar insights


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meowdience compz moar moar insights


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meowdience compz Moar moar moar insights


Slide 25

moar treets!


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Zero organic? Pay to play? fb zero, payz 2 playz??? sayz my namez. i’z zucksburg. i’z makin’ it rain up in heeere!!


Slide 27

meownitor all the thingz


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meownitor all the thingz


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meownitor all the thingz


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meownitor all the thingz


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meownitor all the thingz


Slide 32

Power editor


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editorial calendarz


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Landing pagez


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native: 719 hits, 40% views, 11% :30’s youtube link: 150 hits, 6 clicks video burritocat is best video evurr!!! him’z delishiss!!!


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coordinate posts & adz dedicat resourcez set & meowsure goals integrate with other meowdia bettur landing pagez moar sleeps moar meowdience turgeting moar treets!!!!!!!! Ourz goalz


Slide 37

timez to fly away on majik bacon ship to sleepy wurld!!!!!!!!


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