Domain Authority : An Inseparable Part Of Your Digital Campaign
What is Domain Authority? Domain Authority represents Moz's best prediction for how a website will perform in search engine rankings.
If you want to be in the good books of Google, then you need to keep a strict eye on domain authority of your page and try to increase it to take advantage of profitable returns.
Domain Authority measures the performance of a website when searches are given. This in turn affects the website’s page rank. The three factors on which the Domain authority is based include: Age Size Popularity
Domain name indicates “trust”, that is a particular website that appears in search results can be relied upon. It also proves that the website has been live for quite some time now and since then has improved its features. A good DA is determined by the inbound links it earns and also the size of the website. The larger the website, the higher will be its domain authority.
Let us Take a Look at How can Try to Improve your Domain Authority. Source: http://lnselblog.wordpress.com/category/content-marketing/
Be active on various social networks – Today social networking has become the watchword. Hence, it is important for you to go with the trend and make use of the major networking sites that opens up multiple avenues to share information and content. It also helps you to engage with audience.
2. Write Quality Content and Guest Post : Quality content is still the leader when it comes to determining your page rank, visibility and the related SEO rankings. People love to read quality content that is unique as well as informative. Those who hunt for content that gives them an extraordinary piece of information will surely be hooked to insightful guest posts.
Infographics and Presentations: Infographics (http://visual.ly/google-updates-more-effective-seo) are very much in demand these days. The graphical representation of information is stealing eyes and also increasing link building. Presentations are also a great way to give a new look to your products and services. It helps to narrow down the focus and specifically points out the benefit of it. Link Building: If your web page has quality links from other popular websites with high Google page scores, automatically users will visit your page and stay on it.
What role does Domain Authority play in Building PageRank? Domain Authority is directly linked to Google Page Rank because inbound link popularity is one of the factors influencing Google Page Rank.
Conclusion Domain Authority and Google Page Rank are very important and these two factors determine your site’s relevancy and credibility.
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