@BENJLERER @THRILLISTMEDIA #DIGICRONUT


The Presentation inside:

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@BENJLERER @THRILLISTMEDIA #DIGICRONUT


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It’s the BEST TIME EVER to start a digital media company. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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MOBILE Social Broadband Amazon Web Services Modern Publishing Tools Google/Search Smartphone Proliferation @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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@BENJLERER @THRILLISTMEDIA #DIGICRONUT


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There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Currently Tapped Revenue Streams: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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UNLIMITED INVENTORY Digital Ad Inventory > Advertiser Demand @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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BRANDS ARE PUBLISHERS @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Mass Reach / Direct Response Solutions Consume Majority of Ad Dollars FACEBOOK Programmatic Google Ad Networks Pinterest @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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When Traditional Media worked, it didn’t have this problem @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Advertising Spend: Online vs. Offline (this will continue…) Billions @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Annual Revenue for Digital Publishers LESS THAN $100 MILLION @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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A Challenge For Publishers to Overcome PREMIUM REMNANT inventory @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Substantial Subscription Revenue is limited to very few publishers. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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@BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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@BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Let’s Look Closer: 1. Advertising 2. Subscription 3. Events 4. Licensing @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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@BENJLERER @THRILLISTMEDIA #DIGICRONUT


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There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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COMMERCE! @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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We grew to be a Decent-Sized business 2006 2007 2008 2009 2005 @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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“Streetwear's bold styles and outlandish patterns either grab you immediately or they don't – no one's ambivalent about a Playa's Club gold-studded teal sleeveless hoodie. Make the call and move on, with Jack Threads.” Thrillist Boston – October 9, 2008 @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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READERS BUYERS @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Huge Increase in Lifetime Value @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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80% commerce 20% advertising Massive Commerce Business @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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We DON’T have this problem PREMIUM REMNANT inventory NATIVE commerce PREMIUM Typical Digital Publisher @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Source: Internal


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Huge Increase in Lifetime Value $3-$20 Premium Brand RPM $100+ Thrillist Media RPM @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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LESS THAN $100 MILLION MORE THAN $100 MILLION Annual Revenue for Digital Publishers @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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The Kicker: Understanding purchasing behaviors also makes for a better ad product @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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@BENJLERER @THRILLISTMEDIA #DIGICRONUT


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There is a big UNTAPPED OPPORTUNITY in digital media. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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@BENJLERER @THRILLISTMEDIA #DIGICRONUT


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Thank You. You are my ONLY friends. @BENJLERER @THRILLISTMEDIA #DIGICRONUT


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