The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!)


The Presentation inside:

Slide 0

The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!)


Slide 1

The panel: Ellyn Angelotti, senior faculty, the Poynter Institute   @ellynangelotti  Theodore Kim, mobile/tablet editor, the Washington Post  @TheoTypes  David Cohn, news editor, Circa  @Digidave & your moderator, Sarah Skerik, VP content marketing, PR Newswire @sarahskerik


Slide 2

Our agenda Changes at media outlets & in newsrooms: Metrics Formats Newsgathering The role of the journalist How it’s changing The impact of social media News trends Has the very definition of newsworthy changed?


Slide 3

Changes in the newsroom: Metrics, Formats & Newsgathering


Slide 4

Source: Statista


Slide 5

Source: PEW


Slide 6


Slide 7

Source: Burson Marsteller Social media as a source:


Slide 8

The key to cutting through message clutter: build real relationships in the newsroom.


Slide 9


Slide 10

The role of the journalist


Slide 11

Other necessary skills include video production using an iPhone and iMovie and use of Twitter not only to strategically disseminate information but to use it during the reporting process.


Slide 12

Source: Burson Marsteller


Slide 13


Slide 14

News Trends


Slide 15

Source: Mashable


Slide 16


Slide 17


Slide 18


Slide 19


Slide 20

If you liked this deck, you’ll love the whole conversation. Listen to the full webinar on-demand here: http://promotions.prnewswire.com/LP_EvolutionofMedia_OnDemandWebinar_20140320_DK.html


×

HTML:





Ссылка: