What You Need To Know
Thanks to the folks from the OPS conference for inviting me to speak yesterday. We focused on how screens are changing digital advertising. Here are the background slides I shared to kick off the discussion. Our BI Intelligence analysts prepared these slides. (Thanks, team!)
3 Business Intelligence For The Digital Age News, insights, data, analysis and forecasts with a focus on digital Prepared by:
Screens are proliferating. The mobile market is booming but that is just the beginning.
MOBILE: Almost 1 billion smartphones shipped in 2013.
Tablets are cannibalizing PCs.
~225 million tablets were shipped in 2013.
~80% of smartphones run Android.
~60% of tablets run Android.
Mobile is enabling new forms of entertainment, communication, media, and commerce.
Mobile is driving all of Facebook’s revenue growth,
Mobile drives 13% of ecommerce sales
Starbucks did $1B in mobile transactions last year in the U.S.
Apple did $10B in revenue last year from apps.
But, as we know …
Habits and technology keep changing.
Multiple devices and screens.
Tech execs think wearables are the next big thing.
Analysts have wildly different views. We are mildly bullish.
Connected cars will be a huge opportunity. $50B by 2018
It’s huge because we spend so much ‘dead’ time in cars. Working 8.8 hours
And in media, eyeballs are moving to digital, especially mobile.
People use phones while watching TV.
Digital now accounts for more than ? of total ad spend.
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