How to Design Awesome Visual Marketing Content for Your Content Marketing


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HOW TO DESIGN AWESOME VISUAL CONTENT FOR YOUR CONTENT MARKETING By Abhishek Paliwal (@abhishek_helps) | www.concepro.com


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ABOUT THE AUTHOR Abhishek Paliwal is an author and an entrepreneur, currently living in Helsinki, Finland. He’s also an acclaimed designer. You can find more information about Abhishek at www.AbhishekPaliwal.com. Abhishek helps high achievers acquire the sales and marketing leadership skills necessary to win at Business. He also provides mentorship to individuals to succeed in life, and reach their true potential. He's also the Co-founder and Director of CONCEPRO - A Digital Marketing & Sales Agency based in Helsinki, Finland, where he coaches, defines profitable strategies, and consults businesses full-time.


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WHY DOES YOUR CONTENT MARKETING NEED MORE VISUAL CONTENT?


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FACT OUR BRAINS PROCESS IMAGES 60,000 TIMES FASTER THAN TEXT.


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YOU NEED VISUAL CONTENT BECAUSE…


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1 ENGAGEMENT ARTICLES WITH APPROPRIATE IMAGES GET 94% MORE PAGE VIEWS THAN THE ONES WITHOUT IMAGES.


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2 DATA YOUR AUDIENCE ONLY READS 20% OF A WEBPAGE ON AVERAGE.


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3 MORE SHARES PAGES WITH PICTURES GET 50% MORE SHARES.


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CREDIBILITY 4 67% OF CONSUMERS CONSIDER DETAILED IMAGES TO CARRY EVEN MORE WEIGHT THAN CUSTOMER RATINGS, REVIEWS, AND PRODUCT DESCRIPTIONS.


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WANT FREE READYMADE EBOOKS, SOCIAL MEDIA TEMPLATES AND OTHER RESOURCES? Yes, I want to Download More Resources


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WHAT ARE THE ELEMENTS OF A STUNNING GRAPHIC IMAGE?


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KNOWLEDGE OF COLORS BASIC CONCEPTS OF CHOOSING THEMATIC COLORS PRIMARY COLORS. SECONDARY COLORS. TERTIARY COLORS.


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KNOWLEDGE OF IMAGERY STOCK IMAGES. HERO IMAGES. VECTOR GRAPHICS. GRAPHS & CHARTS.


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ADD OTHER VISUAL ELEMENTS ICONS PATTERNS BRUSHES SHAPES


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WANT MORE CONTENT MARKETING WISDOM RESOURCES Yes, I want to Download More Resources


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5 WAYS TO CREATE EYE-CATCHING GRAPHIC IMAGES FOR YOUR CONTENT?


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TEXT GOES HERE LAYOUT 1 USING: IMAGE TINT TEXT


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TEXT GOES HERE LAYOUT 2 USING: IMAGE TINT TEXT BORDER


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TEXT GOES HERE LAYOUT 3 USING: IMAGE TEXT GRADIENT


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TEXT GOES HERE LAYOUT 4 USING: IMAGE TEXT SHAPE


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TEXT GOES HERE LAYOUT 5 USING: ICON TEXT SOLID COLOR


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DO’S AND DON’TS


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DO - COPY WHAT’S WORKING. - USE QUALITY IMAGES. - BUY VECTORS, ICONS, TEMPLATES, ETC. DON’T -USE TOO MANY DESIGN ELEMENTS. -WASTE TIME IN CREATING YOUR OWN ICONS. -USE POOR QUALITY FONTS AND IMAGES.


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POINTS TO REMEMBER REPEAT WHAT ALREADY WORKS. KEEP IT SIMPLE. BUY WHAT YOU CAN’T CREATE. KEEP IT THEMATIC.


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RESOURCES TO BOOKMARK


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ICONS COLOR PATTERNS IcoMoon.io Line Icons Modern UI Icons 350 Pixel Perfect Icons Creative Market Flat Icons Adobe Kuler SimplePatterns . com Google Material Design Color Concrete Seamless Palette Stardust Notebook Triangular & Low Poly Square Metal TYPOGRAPHY SHAPES & VECTORS IMAGES Google Fonts WhatFont Extension Font Squirrel TypeKit Pixeden Premium Pixels PixeDen Envato - GraphicRiver Pixabay SXC . hu Unsplash . com Littlevisuals . co Superfamous . com iStockPhoto .com


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WANT TO DOWNLOAD MORE AWESOME LEARNING RESOURCES LIKE THIS? Yes, I want to Download More Resources


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THIS PRESENTATION IS BROUGHT TO YOU BY www.concepro.com


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