Slide 0
Powered by
Slide 1
This presentation consists of highlights
from the interview with Moe Abdou,
founder & host of 33voices®.
Slide 2
Jonah Sachs
CEO of Free Range Studios
@jonahsachs
Jonah is an internationally recognized storyteller, author, designer and
entrepreneur. As the co-founder and creative director of Free Range
Studios, Jonah has helped hundreds of social brands and causes break
through the media din with breakthrough campaigns. His work on legendary viral videos like The Meatrix and The Story of Stuff series have
brought key social issues to the attention of more than 60 million people.
Slide 3
Insight #1
Stories capture the very essence of life.
When one hears a great story, it’s more like
remembering than learning for the first time.
Slide 4
Insight #2
There’s no story without conflict. Keep
your story interesting story by making it
unpredictable, unexpected and vulnerable.
Slide 5
Insight #3
If you want your story to be believable,
think about & channel your inner Yoda
and stop talking in the voice of God.
In other words, be human.
Slide 6
Insight #4
The best stories always have a moral.
The core truth behind your brand; make
it so inspiring that your target audience
responds by acknowledging that your
truth ‘is {their} truth too’.
Slide 7
Insight #5
Brands that have impact always position
their customer as the hero in their story, for
they understand that beyond having a social
purpose, their product has to align with the
values of their customer.
Slide 8
Insight #6
To position yourself personally, be clear on
what you stand for and you stand against:
Slide 9
Insight #6
To position yourself personally, be clear on
what you stand for and you stand against:
Listen carefully to your audience and
build around their feedback
Slide 10
Insight #6
To position yourself personally, be clear on
what you stand for and you stand against:
Be incredibility authentic - talk freely
about your vulnerabilities
Slide 11
Insight #6
To position yourself personally, be clear on
what you stand for and you stand against:
Give yourself permission to pursue
work that you love
Slide 12
Insight #7
All cultures have myths, and the most
important myths follow these four elements:
Slide 13
Insight #7
All cultures have myths, and the most
important myths follow these four elements:
Explanation - “…Here’s a story about
how the world works…”
Slide 14
Insight #7
All cultures have myths, and the most
important myths follow these four elements:
Meaning - “…Here’s your place within
that universe…”
Slide 15
Insight #7
All cultures have myths, and the most
important myths follow these four elements:
Story - “… It takes place long ago…”
Slide 16
Insight #7
All cultures have myths, and the most
important myths follow these four elements:
Ritual - “… Here’s a very specific way, if you
believe that story, to live your life..”
Slide 17
Insight #8
A brand that’s always striving is much
more beloved than one that’s arrived. Share
your big ambition, but tell the truth about
where you actually are. Think Patagonia.
Slide 18
Insight #9
An admired leader shows, never tells,
for she knows that her best chance to
shift mindsets is to tell stories that illustrate
the new truth she wants to create.
Slide 19
Insight #10
If you’re serious about telling
memorable stories, start by telling the
truth and avoiding these five deadly sins:
Slide 20
Insight #10
If you’re serious about telling
memorable stories, start by telling the
truth and avoiding these five deadly sins:
Vanity
Slide 21
Insight #10
If you’re serious about telling
memorable stories, start by telling the
truth and avoiding these five deadly sins:
Authority
Slide 22
Insight #10
If you’re serious about telling
memorable stories, start by telling the
truth and avoiding these five deadly sins:
Insincerity
Slide 23
Insight #10
If you’re serious about telling
memorable stories, start by telling the
truth and avoiding these five deadly sins:
Puffery
Slide 24
Insight #10
If you’re serious about telling
memorable stories, start by telling the
truth and avoiding these five deadly sins:
Gimmickry
Slide 25
Reflect: What core truth, above
others is most representative
of your brand?
tweet us!
Slide 26
Get the book
Slide 27
If you have a question, submit it to
33voices Q&A for a direct answer from
one of our founders or thought leaders.
Slide 28
CONNECT WITH US!
Tell us what you think
[email protected]
Presentation created by Chase Jennings
Insights by Moe Abdou
Slide 29
LEARN MORE
Slide 30
