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Meet and Greet
Use for Intro Slide
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FOCUS
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@mzkagan
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Things I
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Things I HATE
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to MAR-TA-FY:
to make something
as simple
& memorable
as possible.
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30 MILLION
presentations per day.
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Most presentations
are boring.
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Assumption:
what they actually remember vs what u think
they remember —
presenter
audience
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Truth:
what they actually remember vs what u think
they remember —
presenter
audience
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“ only hold
can
Working memory
three to four
chunks of new
information
at one time.
“
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FOCUS
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FOCUS
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2008
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>5 Million
VIEWS
#4
#6
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my simple
3-part
formula
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“
the
perfect
presentation
sandwich
“
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STATS
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[
facts
data
details
examples
testimonials
etc.
STATS
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STORY
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the
MOST
IMPORTANT
part!
STORY
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SLIDES
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OPTIONAL!
(in most cases)
SLIDES
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ideally…
25%
50%
25%
SLIDES
STORY
STATS
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most of the time…
75%
5%
20%
SLIDES
STORY
STATS
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the 3-part formula:
1 STORY.
2 STATS.
3 SLIDES.
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the 3-part formula:
1 STORY.
2 STATS.
3 SLIDES.
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relate
connect
understand
REMEMBER
go back to that “what
we see model”
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Stories help us to
understand, relate
& REMEMBER.
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Stories have STRUCTURE.
1 BEGINNING.
2 MIDDLE.
3 END.
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This is NOT a story.
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this is a story.
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it has a beginning…
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a
MIDDLE…
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& finally,
THE END.
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tip #1
Don’t give a presentation.
Tell a STORY.
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how do you craft
a great story?
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tip #2
Begin with the end in mind.
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+
=
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+
what do you
want them
to FEEL?
=
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+
=
what do you
want them
to THINK?
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+
=
what do you
want them
to DO?
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+
what do you
want them
to FEEL?
=
what do you
want them
to THINK?
what do you
want them
to DO?
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tip #3
Tell it before you create it.
(& record it or have someone take notes)
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tip #3
Tell it before you create it.
(& record it or have someone take notes)
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tip #4
Give it structure.
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the Classic 3-Act Story
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the
Classic 3-Act Story
(as a presentation)
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the
5-Minute Presentation
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the
15-Minute Presentation
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the 3-part formula:
1 STORY.
2 STATS.
3 SLIDES.
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1 STORY.
2 STATS.
3 SLIDES.
why?
who?
when?
where?
what?
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“confused mind says NO.
“
a
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A set of points in a plane
equidistant from a given point.
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A set of points in a plane
equidistant from a given point.
vs.
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60,000x
faster
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CIRCLE
vs.
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6x
easier recall
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tip #5
Remember:
a picture is worth
1000 WORDS.
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“
make the logo
BIGGER.
“
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“ ultimate
the
simplicity is
“
sophistication.
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tip #6
Minimize noise.
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“Today we’re introducing a new,
portable music player that weighs
a mere 6.5 ounces, is about the size
of a sardine can, and boasts
voluminous capacity, long battery life,
and lightning-fast transfer speeds.”
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the
1:7:140 rule
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1
1:7:140
idea
per
slide
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no more than
1:7:140
7
words
per
slide
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1:7:140
140
characters
or less
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tip #7
Offer meaning,
instead of data.
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the
Number
of
Bikes
Sold
2002
-‐
2007
6000"
5000"
4000"
3000"
2000"
1000"
0"
2002"
2003"
2004"
2005"
2006"
2007"
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Over 5000 Bikes Sold in 2007
5035
4007
3577
2009
1500
500
2002
2003
2004
2005
2006
2007
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907%
increase in sales
since 2002
5035
4007
3577
2009
1500
500
2002
2003
2004
2005
2006
2007
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the 3-part formula:
1 STORY.
2 STATS.
3 SLIDES.
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“book
a
don’t judge
by its cover.
“
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!
T
*
H
S
“book
a
L
L
U
B
don’t judge
by its cover.
“
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You only get one chance
to make a first impression.
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tip #8
Have a killer
cover slide.
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>
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“
“
people will forget what you said,
people will forget what you did,
but people will never forget
how you made them FEEL.
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“EVEN IF
people will forget what you said,
people will forget what you did,
but people will never forget
ES
LID
R S them G!!!
OU madeNNIN
Y
how you
ST U
RE
A
“
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Iceland:
the
land
of
fire
&
ice
•
Located
between
the
North
Atlan>c
&
the
Arc>c
Oceans,
Iceland
is
the
most
sparsely
populated
country
in
Europe.
•
It’s
volcanically
&
geologically
ac>ve,
with
an
interior
that
is
characterized
by
sand
&
lava
fields
(“fire”),
as
well
as
mountains
&
glaciers
(“ice”).
•
Despite
its
high
al>tude
just
outside
the
Arc>c
Circle,
Iceland
is
warmed
by
the
Gulf
Stream
&
has
a
temperate
climate
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ICELAND
land of fire & ice
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tip #9
Focus on
the feeling.
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tip #10
CRAP.
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tip #10
CRAP.
Consistency
Repetition
Alignment
Proximity
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CRAP.
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to sum up…
1 Don’t give a presentation. Tell a story.
6 Obey the 1:7:140 rule!
2 Tell it before you create it.
7 Offer meaning instead of data
3 Give it structure.
8 Have a killer cover slide
4 Remember that a picture = 1000 words.
9 Focus on the feeling
5 Minimize noise.
10 CRAP!
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