Reuters Institute Digital News Report 2015 TRACKING THE FUTURE OF NEWS
INFORMATION AND TERMS OF USE This information is based on one of the largest news surveys in the world. In 2015, the study explored the habits of more than 30,000 people in 18 countries. The results from 12 countries were published in June 2015. The results from a further 6 countries (Poland, Czech Republic, Austria, Netherlands, Turkey, and Portugal) are detailed here, and were published in October 2015. To aid the interpretation, the results from the 6 countries are compared to data from 3 of the original 12 countries: United Kingdom, Germany, and Spain. Research was conducted online in January/early February 2015. Additional analysis of key themes, country level insights from network of partners RISJ Digital News Report 2015 Licensing and terms of use You are welcome to use the data and slides in this report for any purpose (commercial or non-commercial) in return for simple attribution under a Creative Commons license: http://creativecommons.org/licenses/by/3.0/ Please attribute to the Reuters Institute Digital News Report 2015. If relevant, add a link to: digitalnewsreport.org We welcome feedback and questions at [email protected]
METHODOLOGY
Note: Turkey is representative of an urban population rather than a national population as such the internet penetration is likely to be higher than stated above, which must be taken into consideration when interpreting results. Source: Internet World Stats http://www.internetworldstats.com internet population estimate 2014 METHODOLOGY
EXECUTIVE SUMMARY
Q8B. Which, if any, of the following devices have you used to access news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH DIGITAL DEVICE TO ACCESS NEWS BY COUNTRY
ALSO FROM 2015 COMPUTER FOR NEWS HIGHEST CZECH REPUBLIC: 83% LOWEST GERMANY: 57% 18 COUNTRY AVERAGE 68% SMARTPHONE FOR NEWS HIGHEST AUSTRALIA: 59% LOWEST JAPAN: 33% 18 COUNTRY AVERAGE 45% TABLET FOR NEWS HIGHEST DENMARK: 39% LOWEST JAPAN: 13% 18 COUNTRY AVERAGE 23%
UK8b6_5. You’ve said you use the following devices to access news in the last week, which is your MAIN way of accessing online news? Base: All who used a digital device to access news in the last week Poland = 1923, Czech Republic = 948, Austria = 854, Netherlands = 1753, Urban Turkey = 961, Portugal = 973, UK = 1795, Germany = 1554, Spain = 1819. Note: Data for each country do not add up to 100% because the small proportion who selected another digital device as their main device for news is not shown. PROPORTION THAT SAID EACH DEVICE WAS THEIR MAIN DIGITAL NEWS DEVICE BY COUNTRY (ORDERED BY COMPUTER)
ALSO FROM 2015 COMPUTER AS MAIN DEVICE HIGHEST CZECH REPUBLIC: 78% LOWEST DENMARK: 47% 18 COUNTRY AVERAGE 59% SMARTPHONE AS MAIN DEVICE HIGHEST IRELAND & AUSTRALIA: 32% LOWEST CZECH REPUBLIC: 11% 18 COUNTRY AVERAGE 24% TABLET AS MAIN DEVICE HIGHEST DENMARK: 20% LOWEST POLAND: 3% 18 COUNTRY AVERAGE 10%
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country COMBINED ONLINE REACH OF DIGITAL-BORN AND TRADITIONAL NEWS BRANDS BY COUNTRY (ORDERED BY DIGITAL-BORN)
ALSO FROM 2015 DIGITAL-BORN HIGHEST POLAND: 75% LOWEST AUSTRIA: 21% 18 COUNTRY AVERAGE 47% TRADITIONAL ONLINE HIGHEST FINLAND: 88% LOWEST JAPAN: 47% 18 COUNTRY AVERAGE 69%
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: Domestic digital-born brands are marked in red. MOST POPULAR DIGITAL-BORN NEWS BRANDS BY COUNTRY
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: We did not ask respondents about Vice or MSN news use in Poland PROPORTION THAT USE SELECTED INTERNATIONAL DIGITAL-BORN BRANDS FOR NEWS BY COUNTRY
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE SOCIAL MEDIA AS A SOURCE OF NEWS BY COUNTRY
ALSO FROM 2015 SOCIAL MEDIA FOR NEWS HIGHEST URBAN TURKEY: 67% LOWEST JAPAN: 21% 18 COUNTRY AVERAGE 44%
Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH SOCIAL NETWORK FOR NEWS BY COUNTRY (ORDERED BY FACEBOOK)
ALSO FROM 2015 FACEBOOK FOR NEWS HIGHEST URBAN BRAZIL: 70% LOWEST JAPAN: 11% 18 COUNTRY AVERAGE 43% YOUTUBE FOR NEWS HIGHEST POLAND: 35% LOWEST UNITED KINGDOM: 7% 18 COUNTRY AVERAGE 19% GOOGLE+ FOR NEWS HIGHEST POLAND: 22% LOWEST UNITED KINGDOM: 3% 18 COUNTRY AVERAGE 10% TWITTER FOR NEWS HIGHEST URBAN TURKEY: 33% LOWEST CZECH REPUBLIC: 3% 18 COUNTRY AVERAGE 11%
Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE WHATSAPP AS A SOURCE OF NEWS BY COUNTRY
ALSO FROM 2015 WHATSAPP FOR NEWS HIGHEST URBAN BRAZIL: 34% LOWEST US, JAPAN & DENMARK: 1% 18 COUNTRY AVERAGE 9%
Q12B. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: 18-24s Poland = 249, Czech Republic = 107, Austria = 109, Netherlands = 222, Urban Turkey = 203, Portugal = 108, UK = 228, Germany = 170, Spain = 186. PROPORTION OF 18-24S THAT USE EACH SOCIAL NETWORK FOR NEWS BY COUNTRY
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE ONLINE NEWS BY COUNTRY
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH AS A SOURCE OF NEWS BY COUNTRY
ALSO FROM 2015 TV HIGHEST CZECH REPUBLIC & PORTUGAL: 85% LOWEST US: 64% 18 COUNTRY AVERAGE 77% ONLINE (INC. SOCIAL) HIGHEST CZECH REPUBLIC & URBAN BRAZIL: 91% LOWEST GERMANY: 60% 18 COUNTRY AVERAGE 80% PRINTED NEWSPAPERS HIGHEST AUSTRIA: 67% LOWEST FRANCE: 19% 18 COUNTRY AVERAGE 37% RADIO HIGHEST GERMANY: 50% LOWEST JAPAN: 17% 18 COUNTRY AVERAGE 38%
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week Poland = 1995, Czech Republic = 1017, Austria = 1001, Netherlands = 2017, Urban Turkey = 1034, Portugal = 1041, UK = 2105, Germany = 1943, Spain = 2014. Note: Data for each country do not add up to 100% because the small proportion who selected another source as their main source of news is not shown. PROPORTION THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS BY COUNTRY (ORDERED BY TV)
Q4. You say you’ve used these sources of news in the last week , which would you say is your MAIN source of news? Base: 18–24s/25–34s/35–44s/45–54s/55+ that used a source of news in the last week Netherlands = 221/273/345/386/792 Note: Data does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION WITHIN EACH AGE GROUP THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS NETHERLANDS
Q4. You say you’ve used these sources of news in the last week , which would you say is your MAIN source of news? Base: 18–24s/25–34s/35–44s/45–54s/55+ that used a source of news in the last week Portugal = 107/198/209/187/340. Note: Data does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION WITHIN EACH AGE GROUP THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS PORTUGAL
Q6A. Thinking about news in general, do you agree or disagree with the following statement? ‘I think you can trust most news most of the time’ Base: Total sample in each country. Note: Figures for agree/disagree were calculated by combining the proportion that selected ‘strongly’ or ‘tend to’ agree/disagree. PROPORTION THAT AGREE/DISAGREE THAT THEY “TRUST MOST NEWS MOST OF THE TIME” BY COUNTRY (ORDERED BY AGREE)
ALSO FROM 2015 AGREE HIGHEST FINLAND: 68% LOWEST UNITED STATES: 32% 18 COUNTRY AVERAGE 48% DISAGREE HIGHEST URBAN TURKEY: 45% LOWEST JAPAN: 11% 18 COUNTRY AVERAGE 24%
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app) Base: Total sample in each country PROPORTION THAT PAID FOR ONLINE NEWS IN THE LAST YEAR BY COUNTRY
ALSO FROM 2015 PAID FOR ONLINE NEWS HIGHEST URBAN TURKEY: 26% LOWEST AUSTRIA: 5% 18 COUNTRY AVERAGE 11%
Q7ai. You said you have accessed paid for ONLINE news content in the last year… Which, if any, of the following ways have you used to pay for ONLINE news content in the last year? Please select all that apply. Base: Total sample in each country PROPORTION THAT PAID FOR AN ONGOING NEWS SUBSCRIPTION IN THE LAST YEAR BY COUNTRY
TOP NEWS SOURCES IN EACH COUNTRY
PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND AUSTRIA
PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND CZECH REPUBLIC
PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND NETHERLANDS
PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND POLAND
PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND PORTUGAL
PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND TURKEY
COMPARATIVE BRAND ANALYSIS
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country ONLINE REACH OF EACH BRAND TYPE BY COUNTRY (ORDERED BY DIGITAL-BORN)
ALSO FROM 2015 DIGITAL-BORN HIGHEST POLAND: 75% LOWEST AUSTRIA: 21% 18 COUNTRY AVERAGE 47% NEWSPAPER ONLINE HIGHEST FINLAND: 79% LOWEST JAPAN: 32% 18 COUNTRY AVERAGE 52% BROADCASTER ONLINE HIGHEST URBAN BRAZIL: 72% LOWEST AUSTRIA: 23% 18 COUNTRY AVERAGE 44%
Q5a. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional platforms) Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country PRINT AND ONLINE REACH OF NEWSPAPER BRANDS BY COUNTRY (ORDERED BY PRINT)
Q5a. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional platforms) Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country BROADCAST AND ONLINE REACH OF BROADCASTER BRANDS BY COUNTRY (ORDERED BY BROADCAST)
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country COMBINED ONLINE REACH OF DIGITAL-BORN AND TRADITIONAL NEWS BRANDS BY COUNTRY (ORDERED BY DIGITAL-BORN)
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: Domestic digital-born brands are marked in red. MOST POPULAR DIGITAL-BORN NEWS BRANDS BY COUNTRY
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: We did not ask respondents about Vice or MSN news use in Poland PROPORTION THAT USE SELECTED INTERNATIONAL DIGITAL-BORN BRANDS FOR NEWS BY COUNTRY
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: 18-24s Poland = 249, Czech Republic = 107, Austria = 109, Netherlands = 222, Urban Turkey = 203, Portugal = 108, UK = 228, Germany = 170, Spain = 186. Note: We did not ask respondents about Vice or MSN news use in Poland PROPORTION OF 18-24S THAT USE SELECTED INTERNATIONAL DIGITAL-BORN BRANDS FOR NEWS BY COUNTRY
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: Reach of BBC in the UK is not shown as it is not an international brand in the UK. ONLINE REACH OF SELECTED INTERNATIONAL NEWS BRANDS BY COUNTRY (ORDERED BY BBC)
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample Poland = 2015 Source: www.alexa.com (Correct as of 07/07/2015) INTERNATIONAL AUDIENCES FOR ONLINE NEWS BRANDS POLAND
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample Portugal = 1049 Source: www.alexa.com (Correct as of 07/07/2015) INTERNATIONAL AUDIENCES FOR ONLINE NEWS BRANDS PORTUGAL
Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample Austria = 1009 Source: www.alexa.com (Correct as of 07/07/2015) INTERNATIONAL AUDIENCES FOR ONLINE NEWS BRANDS AUSTRIA
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Q5A. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional platforms) Q5B. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: All who consumed news from an online/traditional only news source in the last week Poland = 1673/316, Czech Republic = 909/88, Austria = 693/290, Netherlands = 1522/458, Urban Turkey = 901/120, Portugal = 885/136, UK = 1544/547, Germany = 1148/741, Spain = 1708/273. Note: Consumption of the same brand online and offline (e.g. Guardian and Guardian Online) is counted only once. AVERAGE NUMBER OF NEWS BRANDS USED BY ONLINE AND TRADITIONAL CONSUMERS BY COUNTRY (ORDERED BY ONLINE)
SOURCES OF NEWS
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE ONLINE NEWS BY COUNTRY
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH AS A SOURCE OF NEWS BY COUNTRY
ALSO FROM 2015 TV HIGHEST CZECH REPUBLIC & PORTUGAL: 85% LOWEST US: 64% 18 COUNTRY AVERAGE 77% ONLINE (INC. SOCIAL) HIGHEST CZECH REPUBLIC & URBAN BRAZIL: 91% LOWEST GERMANY: 60% 18 COUNTRY AVERAGE 80% PRINTED NEWSPAPERS HIGHEST AUSTRIA: 67% LOWEST FRANCE: 19% 18 COUNTRY AVERAGE 37% RADIO HIGHEST GERMANY: 50% LOWEST JAPAN: 17% 18 COUNTRY AVERAGE 38%
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week Poland = 1995, Czech Republic = 1017, Austria = 1001, Netherlands = 2017, Urban Turkey = 1034, Portugal = 1041, UK = 2105, Germany = 1943, Spain = 2014. Note: Data for each country does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS BY COUNTRY (ORDERED BY TV)
Q4. You say you’ve used these sources of news in the last week , which would you say is your MAIN source of news? Base: 18–24s/25–34s/35–44s/45–54s/55+ that used a source of news in the last week Netherlands = 221/273/345/386/792. Note: Data does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION WITHIN EACH AGE GROUP THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS NETHERLANDS
Q4. You say you’ve used these sources of news in the last week , which would you say is your MAIN source of news? Base: 18–24s/25–34s/35–44s/45–54s/55+ that used a source of news in the last week Austria = 109/163/185/195/357. Note: Data does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION WITHIN EACH AGE GROUP THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS AUSTRIA
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH TYPE OF TV NEWS BY COUNTRY (ORDERED BY BULLETINS)
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: 18–24s/25–34s/35–44s/45–54s/55+ Poland = 249/392/337/350/687, Czech Republic = 107/190/189/165/372, Austria = 109/163/185/195/357, Netherlands = 222/280/352/396/794, Urban Turkey = 203/296/233/134/175, Portugal = 108/200/209/187/345, UK = 228/258/316/442/905, Germany = 170/282/354/392/771, Spain = 186/385/437/371/647. PROPORTION IN EACH AGE GROUP THAT ONLY USE ONLINE NEWS BY COUNTRY (ORDERED BY 18-24)
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Male/Female Poland = 969/1046, Czech Republic = 497/526, Austria = 494/515, Netherlands = 999/1045, Urban Turkey = 541/500, Portugal = 500/549, UK = 1000/1148, Germany = 972/997, Spain = 1002/1024. PROPORTION OF EACH GENDER THAT ONLY USE ONLINE NEWS BY COUNTRY
FREQUENCY AND INTEREST
Q1b_rc. Typically, how often do you access news? By news we mean national, international, regional/local news and other topical events accessed via any platform (radio, TV, newspaper or online). Base: Total sample in each country. PROPORTION THAT ACCESSED NEWS MORE THAN 5 TIMES A DAY AND LESS THAN ONCE A DAY BY COUNTRY (ORDERED BY MORE THAN 5 TIMES A DAY)
Q1c. How interested, if at all, would you say you are in news? Base: Total sample in each country. Note: Figures are produced by combining the proportion that are ‘extremely’ or ‘very’ interested in the news. PROPORTION THAT ARE EITHER EXTREMELY OR VERY INTERESTED IN THE NEWS BY COUNTRY
TRUST
Q6a. Thinking about news in general, do you agree or disagree with the following statement? “I think you can trust most news most of the time” Q6b. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? “I think I can trust most of the news that I use most of the time” Base: Total sample in each country. Note: Figures are arrived at by combining the proportion that ‘strongly’ or ‘tend to’ agree. PROPORTION THAT TRUST THE NEWS AND TRUST THE NEWS THEY USE BY COUNTRY (ORDERED BY TRUST IN NEWS)
Q6A. Thinking about news in general, do you agree or disagree with the following statement? ‘I think you can trust most news most of the time’ Base: Total sample in each country. Note: Figures for agree/disagree were calculated by combining the proportion that selected ‘strongly’ or ‘tend to’ agree/disagree. PROPORTION THAT AGREE/DISAGREE THAT THEY COULD “TRUST MOST NEWS MOST OF THE TIME” BY COUNTRY (ORDERED BY AGREE)
ALSO FROM 2015 AGREE HIGHEST FINLAND: 68% LOWEST UNITED STATES: 32% 18 COUNTRY AVERAGE 48% DISAGREE HIGHEST URBAN TURKEY: 45% LOWEST JAPAN: 11% 18 COUNTRY AVERAGE 24%
Q6B. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? ‘I think I can trust most of the news that I use most of the time’ Base: Total sample in each country. Note: Figures for agree/disagree were calculated by combining the proportion that selected ‘strongly’ or ‘tend to’ agree/disagree. PROPORTION THAT AGREE/DISAGREE THAT THEY COULD “TRUST MOST NEWS THAT THEY USE MOST OF THE TIME” BY COUNTRY (ORDERED BY AGREE)
DIFFERENT TYPES OF NEWS
Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Please select all that apply. Base: Total sample in each country PROPORTION THAT FEEL THAT EACH TYPE OF NEWS IS IMPORTANT TO THEM BY COUNTRY
PAYING FOR NEWS
Q7. Have you bought (paid for) a printed newspaper in the last week ? (This could be an ongoing subscription or one off payment for a physical copy). Please select all that apply. Base: Total sample in each country PROPORTION THAT PURCHASED A PRINTED NEWSPAPER IN THE LAST WEEK BY COUNTRY
Q7. Have you bought (paid for) a printed newspaper in the last week ? (This could be an ongoing subscription or one off payment for a physical copy). Please select all that apply. Base: Total sample in each country Note: Respondents were able to select more than one purchase type. PROPORTION THAT MADE EACH TYPE OF NEWSPAPER PURCHASE BY COUNTRY
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app) Base: Total sample in each country PROPORTION THAT PAID FOR ONLINE NEWS IN THE LAST YEAR BY COUNTRY
ALSO FROM 2015 PAID FOR ONLINE NEWS HIGHEST URBAN TURKEY: 26% LOWEST AUSTRIA: 5% 18 COUNTRY AVERAGE 11%
Q7ai. You said you have accessed paid for ONLINE news content in the last year… Which, if any, of the following ways have you used to pay for ONLINE news content in the last year? Please select all that apply. Base: Total sample in each country PROPORTION THAT PAID FOR AN ONGOING NEWS SUBSCRIPTION IN THE LAST YEAR BY COUNTRY
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription, or one-off payment for an article or app.) Base: Under 45s/45s and over Poland = 978/1037, Czech Republic = 486/537, Austria = 457/552, Netherlands = 854/1190, Urban Turkey = 732/309, Portugal = 517/532, UK = 802/1347, Germany = 806/1163, Spain = 1008/1018. PROPORTION OF UNDER 45S AND 45S AND OVER WHO PAID FOR ONLINE NEWS IN THE LAST YEAR BY COUNTRY (ORDERED BY DIFFERENCE)
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription or one-off payment for an article or app.) Base: Male/Female Poland = 969/1046, Czech Republic = 497/526, Austria = 494/515, Netherlands = 999/1045, Urban Turkey = 541/500, Portugal = 500/549, UK = 1000/1148, Germany = 972/997, Spain = 1002/1024. PROPORTION OF EACH GENDER THAT PAID FOR ONLINE NEWS IN THE LAST YEAR BY COUNTRY
Q7aii. You said you have not paid for online digital content in the last year… How likely or unlikely would you be to pay IN THE FUTURE for online news from particular sources that you like? Base: All who said they had not paid for online news content in the last year Poland = 1567, Czech Republic = 921, Austria = 937, Netherlands = 1806, Urban Turkey = 701, Portugal = 962, UK = 1992, Germany = 1789, Spain = 1773. Note: Figures are arrived at by combining the proportion that are ‘very’ or ‘somewhat’ likely. PROPORTION THAT SAID THEY WERE LIKELY TO PAY FOR ONLINE NEWS IN THE FUTURE BY COUNTRY
SMARTPHONES AND TABLETS
Q8B. Which, if any, of the following devices have you used to access news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH DIGITAL DEVICE TO ACCESS NEWS BY COUNTRY
ALSO FROM 2015 COMPUTER FOR NEWS HIGHEST CZECH REPUBLIC: 83% LOWEST GERMANY: 57% 18 COUNTRY AVERAGE 68% SMARTPHONE FOR NEWS HIGHEST AUSTRALIA: 59% LOWEST JAPAN: 33% 18 COUNTRY AVERAGE 45% TABLET FOR NEWS HIGHEST DENMARK: 39% LOWEST JAPAN: 13% 18 COUNTRY AVERAGE 23%
UK8b6_5. You’ve said you use the following devices to access news in the last week, which is your MAIN way of accessing online news? Base: All who used a digital device to access news in the last week Poland = 1923, Czech Republic = 948, Austria = 854, Netherlands = 1753, Urban Turkey = 961, Portugal = 973, UK = 1795, Germany = 1554, Spain = 1819. Note: Data for each country do not add up to 100% because the small proportion who selected another digital device as their main device for news is not shown. PROPORTION THAT SAID EACH DEVICE WAS THEIR MAIN DIGITAL NEWS DEVICE BY COUNTRY (ORDERED BY COMPUTER)
Q8A. Which, if any, of the following devices do you ever use (for any purpose)? Please select all that apply. Q11. Thinking of the way you looked at news online (via any device) in the last week, which of the following ways of consuming news did you use? Please select ALL that apply. Base: All who accessed a smartphone/tablet in the last week Poland = 1203/601, Czech Republic = 498/296, Austria = 749/425, Netherlands = 1331/887, Urban Turkey = 742/425, Portugal = 563/350, UK = 1436/1102, Germany = 1285/716, Spain = 1658/906. PROPORTION OF DEVICE USERS THAT USE A NEWS APP BY COUNTRY
ALSO FROM 2015 SMARTPHONE USERS WITH NEWS APPS HIGHEST NETHERLANDS: 33% LOWEST AUSTRIA: 13% 18 COUNTRY AVERAGE 23% TABLET USERS WITH NEWS APPS HIGHEST NETHERLANDS: 31% LOWEST ITALY, POLAND & AUSTRIA: 13% 18 COUNTRY AVERAGE 19%
Q8B. Which, if any, of the following devices have you used to access news in the last week? Please select all that apply Base: Total sample in each country PROPORTION THAT USE A SMART OR CONNECTED TV TO ACCESS NEWS BY COUNTRY (ORDERED)
ALSO FROM 2015 SMART/CONNECTED TV FOR NEWS HIGHEST POLAND: 21% LOWEST JAPAN: 3% 18 COUNTRY AVERAGE 12%
NEW FORMATS
Q11. Thinking of the way you looked at news online (via any device) in the last week , which of the following ways of consuming news did you use? Please select ALL that apply. Base: Total sample in each country. PROPORTION THAT USE EACH NEWS FORMAT BY COUNTRY
Q11. Thinking of the way you looked at news online (via any device) in the last week , which of the following ways of consuming news did you use? Please select ALL that apply. Base: Total sample in each country. PROPORTION THAT USE ONLINE NEWS VIDEO BY COUNTRY
ALSO FROM 2015 ONLINE NEWS VIDEO HIGHEST US: 30% LOWEST JAPAN & NETHERLANDS: 15% 18 COUNTRY AVERAGE 23%
Q11. Thinking of the way you looked at news online (via any device) in the last week, which of the following ways of consuming news did you use? Please select ALL that apply. Base: Under 45s/45s and over Poland = 978/1037, Czech Republic = 486/537, Austria = 457/552, Netherlands = 854/1190, Urban Turkey = 732/309, Portugal = 517/532, UK = 802/1347, Germany = 806/1163, Spain = 1008/1018. PROPORTION OF UNDER 45S AND 45S AND OVER THAT USE LIST-BASED NEWS ARTICLES BY COUNTRY (ORDERED BY UNDER 45S)
SOCIAL MEDIA
Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE SOCIAL MEDIA AS A SOURCE OF NEWS BY COUNTRY
ALSO FROM 2015 SOCIAL MEDIA FOR NEWS HIGHEST URBAN TURKEY: 67% LOWEST JAPAN: 21% 18 COUNTRY AVERAGE 44%
Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH SOCIAL NETWORK FOR NEWS BY COUNTRY (ORDERED BY FACEBOOK)
ALSO FROM 2015 FACEBOOK FOR NEWS HIGHEST URBAN BRAZIL: 70% LOWEST JAPAN: 11% 18 COUNTRY AVERAGE 43% YOUTUBE FOR NEWS HIGHEST POLAND: 35% LOWEST UNITED KINGDOM: 7% 18 COUNTRY AVERAGE 19% GOOGLE+ FOR NEWS HIGHEST POLAND: 22% LOWEST UNITED KINGDOM: 3% 18 COUNTRY AVERAGE 10% TWITTER FOR NEWS HIGHEST URBAN TURKEY: 33% LOWEST CZECH REPUBLIC: 3% 18 COUNTRY AVERAGE 11%
Q12A. Which, if any, of the following have you used for any purpose in the last week? Please select all that apply. Q12B. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: All who used Facebook/YouTube/Google+/Twitter in the last week Poland = 1460/1389/671/332, Czech Republic = 615/601/267/53, Austria = 611/566/213/103, Netherlands = 1447/1043/599/359, Urban Turkey = 861/685/307/505, Portugal = 876/679/316/153, UK = 1396/1017/148/570, Germany = 1028/1013/243/179, Spain = 1537/1261/553/740. PROPORTION OF USERS OF EACH SOCIAL NETWORK THAT USE IT FOR NEWS BY COUNTRY (ORDERED BY FACEBOOK)
Q12a. Which, if any, of the following have you used for any purpose in the last week? Please select all that apply. Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE WHATSAPP AND AS A SOURCE OF NEWS BY COUNTRY (ORDERED BY OVERALL USE)
ALSO FROM 2015 WHATSAPP FOR NEWS HIGHEST URBAN BRAZIL: 34% LOWEST US, JAPAN & DENMARK: 1% 18 COUNTRY AVERAGE 9%
Q12B. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: 18–24s Poland = 249, Czech Republic = 107, Austria = 109, Netherlands = 222, Urban Turkey = 203, Portugal = 108, UK = 228, Germany = 170, Spain = 186. PROPORTION OF 18-24S THAT USE EACH SOCIAL NETWORK FOR NEWS BY COUNTRY
PATHWAYS AND DISCOVERY
Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample in each country. PROPORTION THAT USE EACH PATHWAY TO ONLINE NEWS BY COUNTRY
Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample in each country. PROPORTION THAT USE SEARCH TO NAVIGATE TO NEWS WEBSITES AND TO SEARCH FOR SPECIFIC NEWS STORIES BY COUNTRY (ORDERED BY NAVIGATIONAL)
Q1c. How interested, if at all, would you say you are in news? Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample Netherlands = 2044 Note: Figures for ‘Not at all interested’ not shown as there are fewer than 10 respondents in this category. PROPORTION WITH EACH LEVEL OF INTEREST IN THE NEWS THAT USE SEARCH AND SOCIAL MEDIA AS A NEWS PATHWAY NETHERLANDS
Q1c. How interested, if at all, would you say you are in news? Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample Poland = 2015 Note: Figures for ‘Not at all interested’ not shown as there are fewer than 10 respondents in this category. PROPORTION WITH EACH LEVEL OF INTEREST IN THE NEWS THAT USE SEARCH AND SOCIAL MEDIA AS A NEWS PATHWAY POLAND
NEWS PARTICIPATION
Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Please select all that apply. Base: Total sample in each country PROPORTION THAT ENGAGE WITH THE NEWS IN EACH WAY BY COUNTRY
Q6b. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? ‘I think I can trust most of the news that I use most of the time’ Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Please select all that apply. Base: All who neither agree nor disagree/agree or disagree Poland = 405/1610, Czech Republic = 324/699, Austria = 274/735, Netherlands = 610/1434, Urban Turkey = 228/813, Portugal = 168/881, UK = 459/1690, Germany = 429/1540, Spain = 573/1543. PROPORTION THAT TRUST/DISTRUST AND NEITHER TRUST/DISTRUST THEIR NEWS WHO SHARE IT BY COUNTRY (ORDERED BY DIFFERENCE)
More information www.digitalnewsreport.org #risj15 RISJ Digital News Report 2015 116
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