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1!
N=400
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FINDINGS SUMMARY
•
When preparing for the upcoming cough/cold season, respondents primarily purchase OTC
medicines (74%), get extra rest (56%), and buy vitamins (56%) and/or hand sanitizer (54%).
While some respondents will wait to buy remedies only when needed, the majority of
respondents (68%) always keep cough/cold remedies on hand.
•
When someone in their household gets sick, the overwhelming majority (90%) clean/disinfect
more often. Half of respondents also stock up on hand sanitizer and/or take immunity
boosters.
•
Respondents are purchasing their cough/cold remedies from the mass retail stores like
Walmart (46%) and Target (19%) more than drug stores like Walgreens (15%) or CVS (12%).
•
Over half (52%) treat their symptoms as a first response to getting sick. Nearly two-thirds
(31%) choose to stay home and rest while (17%) continuing with daily life.
•
Respondents shop the cough/cold aisle primarily by Symptom (71%). Brand (17%), Ingredient
(8%), and Price (5%) are far less important to shoppers.
•
Dayquil/Nyquil is the leading brand for treating cough/cold symptoms (72%).
N=400
2!
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JOB SUMMARY
Agent Instructions
•
Hi Agents! This survey is intended for
anyone who buys medicine for the
common cold at any given time during
the year. You will be required to
answer several questions about your
medicine purchasing habits. This job
does not require travel. Please answer
truthfully and accurately, as your
responses really do matter. Have fun!
Requests
1.
2.
3.
4.
When you or someone in your
household gets sick, what do you
typically do to prevent others from
getting sick? Select all that apply.
When you are sick with a cold/flu,
what is your first reaction?
About how many colds do you and
your family deal with each year?
About how many OTC (Over the
Counter) cough/cold remedies do
you buy to treat a cold?
LOCATIONS: 400
3!
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JOB SUMMARY (CONT’D.)
REQUESTS
5. How do you prepare for cough/cold season? Select all that apply.
6. Which of the following best represents your household?
7. When you need to purchase cough/cold remedies, which store do you go to?
8. How do you shop the cough/cold aisle most often?
9. What items do you typically buy to treat cold symptoms? Select all that apply.
10. What brand(s) do you typically prefer for treating your cough/cold and flu
symptoms? Select all that apply.
N=400
4!
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REQUEST
When you or someone in your household gets sick, what do you
typically do to prevent others from getting sick? Select all that apply.
90.3%
51.5%
51.5%
34.8%
12.5%
CLEAN/DISINFECT STOCK UP ON
MORE OFTEN
HAND SANITIZER
TAKE IMMUNITY QUARANTINE THE HAVE EVERYONE
BOOSTERS
SICK HOUSEHOLD GET A FLU SHOT
MEMBER
N=400
8.5%
OTHER
5!
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REQUEST
When you are sick with a cold/flu, what is your first reaction?
51.8%
31.0%
17.3%
TREAT YOUR SYMPTOMS
STAY HOME, REST AND GET
BETTER
N=400
"TOUGH IT OUT" AND GO TO
WORK/SCHOOL
6!
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REQUEST
About how many colds do you and your family deal with each year?
64.0%
19.5%
12.0%
4.5%
0-1
2-4
5-6
N=400
7 or more
7!
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REQUEST
About how many OTC (Over the Counter) cough/cold remedies do you
buy to treat a cold?
78.5%
12.8%
7.5%
1.3%
0-1
2-4
5-6
N=400
7 or more
8!
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REQUEST
How do you prepare for cough/cold season? Select all that apply.
BUY OTC MEDICINES
74.0%
GET EXTRA REST
56.3%
BUY VITAMINS
56.0%
STOCK UP ON HAND SANITIZER
53.5%
TAKE IMMUNITY BOOSTERS
50.3%
BUY ANTIBACTERIAL WIPES
50.0%
GET A FLU SHOT
47.3%
BUY SPRAY DISINFECTANTS
44.3%
LIMIT EXPOSURE TO PEOPLE
OTHER
42.0%
4.8%
N=400
9!
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REQUEST
Which of the following best represents your household?
68.3%
31.5%
0.3%
ALWAYS KEEP COUGH/COLD
REMEDIES ON HAND
BUY COUGH/COLD REMEDIES WHEN
NEEDED
N=400
OTHER
10!
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REQUEST
When you need to purchase cough/cold remedies, which store do you
go to?
WALMART
46.0%
TARGET
19.3%
WALGREENS
15.0%
CVS
11.8%
GROCERY
OTHER DRUG STORE
4.3%
1.8%
CLUB STORES (SUCH AS SAM'S CLUB)
0.8%
DOLLAR STORES (FOR EXAMPLE: DOLLAR GENERAL)
0.5%
OTHER
0.8%
N=400
11!
Slide 11
REQUEST
How do you shop the cough/cold aisle most often?
70.8%
16.8%
7.5%
4.5%
0.5%
BY SYMPTOM
BY BRAND
BY INGREDIENT
N=400
PRICE
OTHER
12!
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REQUEST
What items do you typically buy to treat cold symptoms? Select all
that apply.
85.3%
DECONGESTANT
TISSUES
78.0%
COUGH DROPS
77.8%
COUGH SYRUP
73.5%
69.0%
PAIN RELIEVER
VITAMINS
46.0%
LIP BALM
39.0%
CHEST RUB
38.3%
EMERGEN-C
37.5%
SUPPLEMENTS
30.8%
15.0%
DEHUMIDIFIER
OTHER
3.0%
N=400
13!
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REQUEST
What brand(s) do you typically prefer for treating your cough/cold and
flu symptoms? Select all that apply.
DAYQUIL/NYQUIL
72.0%
49.5%
MUCINEX
TYLENOL COLD
48.0%
ROBITUSSIN
40.8%
EMERGEN-C
35.3%
SUDAFED
34.8%
28.3%
STORE BRAND
ALKA SELTZER COLD
21.0%
DELSYM
16.5%
ZICAM
14.0%
COLD-EEZE
11.5%
DIMETAPP
11.3%
HYLAND'S
5.0%
OSCILLOCOCCINUM
4.8%
OTHER
4.5%
N=400
14!
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