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Using Apps and Digital Tools to Enhance Campaign Support and Engagement
Mike Robert :: Digital Strategist
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Siri, what is the meaning of life...
and this session?
Do you love apps?
Do your audiences love digital tools?
You’ve come to the right place.
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Siri, how will we spend the next
15 minutes?
Real Warriors Campaign
Integrated communications
Real Warriors app & complementary website
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The Defense Department Real Warriors Campaign launched in 2009.
Based on the health belief model, it’s a social marketing campaign that
encourages the military community to seek care for invisible wounds.
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Based on formative research, goals
were defined:
CREATE AWARENESS about available resources for psychological health care
among warriors, their families, their commanders and the public at large.
CREATE UNDERSTANDING regarding the challenges service members may feel
prevent them from seeking care or support for psychological health concerns.
CREATE AWARENESS of the concepts of resilience and early intervention as well
as the roles they play in successful care, recovery and reintegration for returning
service members and overall force readiness.
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60+ AWARDS
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WEBSITE + 24/7 LIVE CHAT
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VIDEO
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MEDIA
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200+ PARTNERS, EVENTS, 1M+ MATERIALS
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1M+ SOCIAL MEDIA INTERACTIONS
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1M+ SOCIAL MEDIA INTERACTIONS
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A FOLLOWER SHARING @REALWARRIORS WITH A FELLOW VETERAN
IN RESPONSE TO A TWEET SHARING THE SUICIDE PREVENTION LIFELINE
1M+ SOCIAL MEDIA INTERACTIONS
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REALSTRENGTH.REALWARRIORS.NET
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MODERATOR DASHBOARD + ToS
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DATA-DRIVEN DECISIONS
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SO WHAT?
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SO WHAT?
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FOUR-STAR RATING on the App Store
1500+ downloads on iPhone, iPad, iPod touch
4200+ salutes to 475+ user-submitted photos
19300+ PSA views via targeted campaigns
Hermes Platinum Creative Award, IAC Award
SO WHAT?
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www.realwarriors.net
Real Warriors on the App Store
Mike Robert :: Digital Strategist :: [email protected]
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