MOOCs – Still a viable business model?


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MOOCs – Still a viable business model? Yves Epelboin Professor Emeritus UPMC-Sorbonne-Universites, Paris [email protected]


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Agenda The context MOOC’s budget MOOCs for Europe Emerging business models Conclusion EdTech June 2-3 2015 London Y.Epelboin


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US context: students debt Tuition fees at an inacceptable level: Up to 10 000 $ in public universities 40 000 – 60 000 $ in private universities EdTech June 2-3 2015 London Y.Epelboin Le Monde 26/04/2015


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US context: Tuition debt A negative impact on the US economy First debt before housing! 1160 Billions US $ EdTech June 2-3 2015 London Y.Epelboin Le Monde 26/04/2015


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Growth of MOOCs https://www.edsurge.com/n/2014-12-26-moocs-in-2014-breaking-down-the-numbers EdTech June 2-3 2015 London Y.Epelboin


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MOOC and student retention Success as not the same meaning in a MOOC than in a class P. Hill e-Literate, March 2013 http://mfeldstein.com/emerging-student- patterns-in-moocs-a-revised-graphical-view/ EdTech June 2-3 2015 London Y.Epelboin


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MOOC The budget


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An important investment Course scenario renewed New documents and OER Massive use of short videos (chunks 5-7 up to 15 mn) Need of a local organization to sustain the MOOCs A MOOC is a complex team project EdTech June 2-3 2015 London Y.Epelboin


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MOOC: do you have the budget? Example of a 8 weeks MOOC Base: Sciences with Maths equations and graphics MOOC being used internally at least 3 times Human resources Teachers Academic support Technical support EdTech June 2-3 2015 London Y.Epelboin


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Budget: teachers EdTech June 2-3 2015 London Y.Epelboin


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Budget: pedagogic support EdTech June 2-3 2015 London Y.Epelboin


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Budget: technical support EdTech June 2-3 2015 London Y.Epelboin Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015


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Cost Base: Teachers: 75 k€/y, support teachers: 60 k€/y, tech: 47 k€/y EdTech June 2-3 2015 London Y.Epelboin Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015


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Total cost 8 weeks MOOC: 30 000 € - 120 000 € (external support) UC San Diego: 150 000 $ Not included: Delivery Environment for teachers and staff EdTech June 2-3 2015 London Y.Epelboin See: Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015


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Cost comparizon Students € EdTech June 2-3 2015 London Y.Epelboin


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MOOC economy Less expensive solution: Below 200 – 300 students: classic approach Above 500 students blended approach versus classic approach MOOC valid only above 200-300 students Staff environment not taken into account EdTech June 2-3 2015 London Y.Epelboin


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MOOC & SPOC in university Large classes: freshmen: SPOC Recruiting more students without aditional investment (staff, building): MOOC Federation of universities for rare studies: MOOC, SPOC. Ex.: Virtual Bavarian University Universities do not have the manpower to build a full curriculum EdTech June 2-3 2015 London Y.Epelboin


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The MIT Model https://formation.unpidf.fr/fr/mediatheque/media-51 EdTech June 2-3 2015 London Y.Epelboin Free MOOCs can only be a by-product


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MOOC Emerging Business models


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Facts Students and employers value credential and diploma, delivered by universities Badges and certifications are of value for life education Different objectives Different business models EdTech June 2-3 2015 London Y.Epelboin


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Case # 1 Arizona State University (ASU) Universities consortium First year through MOOCs for less than 6000$ Payment at the end Participation of edX EdTech June 2-3 2015 London Y.Epelboin


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Case # 2 Urbana Champaign university eMBA for 20 000$ First, selected Coursera specializations Agreement of curriculum by Urbana Finish as official MBA degree EdTech June 2-3 2015 London Y.Epelboin


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Case # 3 EPFL (Switzerland) [email protected] Free access to MOOCs Certification: 30 €/ECTS, full cursus 8-12 ECTS followed by a personal work (6-10 ECTS, 90€/ECTS) Exams in a partner center Partners: Coursera and edX EdTech June 2-3 2015 London Y.Epelboin


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Case # 4 Gestion de Projets (Ecole Centrale Lille) Free MOOC Second part with one or two ECTS by payment (50 – 150 €) with different levels of examinations and options Various options for continuous education (490-690 €) http://mooc.gestiondeprojet.pm/ EdTech June 2-3 2015 London Y.Epelboin


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Others Georgia Tech master in ccomputer sciences MiriadaX Open U There is a huge space for online learning with MOOCs EdTech June 2-3 2015 London Y.Epelboin


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MOOC providers? Unclear Business models? Will certification and course selling suffice? Shift of Udacity from Higher Education to Continuous Education “There is no money to make with HE” EdTech June 2-3 2015 London Y.Epelboin


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MOOC providers? Coursera Certifications & Specializations «… we are hosting nearly 900 courses and I expect to have 1,000 courses on our platform by early 2015. In three years, we’ll have 5,000 courses, which is about the curriculum of your average medium to large university. » Daphne Koller, [email protected] 05/01/2015 Tommorrow: online university? EdTech June 2-3 2015 London Y.Epelboin


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A university model A three-tiers system EdTech June 2-3 2015 London Y.Epelboin


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A continuous education model A four-tiers system EdTech June 2-3 2015 London Y.Epelboin


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Conclusion


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MOOCs for Universities Blended learning and distance learning for freshmen Cheaper way to handle large classes Efficient means to attract distant students A method to increase the participation of minorities? Rare studies and small classes If universities are able to work together EdTech June 2-3 2015 London Y.Epelboin


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MOOCs for continuous Education A huge market for the XXI century « The other trend we’ve observed, from the larger corporations in our client base, is a shift to outsourcing the development of E-Learning content to professional agencies rather than building in-house. We’re excited about the landscape for 2014. » Guy McEvoy, Managing Director, Guyka E-Learning Market Trends & Forecast 2014-206 Report, docebo report,www.docebo.com EdTech June 2-3 2015 London Y.Epelboin


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Coursera & al. Major actors to federate universities Major actors for continuous Education Much more than certificates providers, providers of tommorrow education Future partners of universities for courses building. EdTech June 2-3 2015 London Y.Epelboin


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[email protected] LinkedIn: https://www.linkedin.com/in/yepelboin Twitter: @yepelboin Blogs: http://blog.educpros.fr/yves-epelboin/ (french)          http://www.eunis.org/blog/category/erai-2/blogs/ (english)


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Discussion


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