Your Presentation Design Crash Course


The Presentation inside:

Slide 0

PRESENTATION DESIGN CRASH COURSE the beginner’s guide to creating beautiful, impactful and thoughtful presentations.


Slide 1

HI! I’M JOE GELMAN I WRITE ABOUT MARKETING/BRANDING FOR HONIGMAN MEDIA AND IDEON AND TEACH DIGITAL MARKETING AT GENERAL ASSEMBLY


Slide 2

3 ELEMENTS OF GREAT PRESENTATIONS 1 2 3 STORYTELLING RHETORIC DESIGN


Slide 3

1 STORYTELLING


Slide 4

HUMAN BEINGS ARE NATURALLY RECEPTIVE TO STORIES


Slide 5

FROM A YOUNG AGE, WE LOVE A GREAT STORY


Slide 6

HARDWIRED THE HUMAN BRAIN IS TO CRAVE STORIES read the article →


Slide 7

COOPERATE IS DUE TO OUR ABILITY TO BELIEVE IN “ “ SHARED HUMANITY’S ASTOUNDING ABILITY TO FICTIONS – Dr. Yuval Harari watch the talk →


Slide 8

IN THE REAL-WORLD THERE ARE NO SUCH THINGS AS… MONEY BORDERS LAWS


Slide 9

IN THE REAL-WORLD THERE ARE NO SUCH THINGS AS… THE STORIES WE TELL OURSELVES LIE AT THE HEART OF OUR SHARED IDENTITIES MONEY BORDERS LAWS


Slide 10

IF IDEAS ARE LIKE VIRUSES STORIES ARE HOW WE MAKE THEM CONTAGIOUS


Slide 11

IT ONLY MAKES SENSE THEN THAT ALL MARKETERS ARE STORYTELLERS … buy the book →


Slide 12

ALL GREAT BRANDS ARE NOTHING MORE THAN GREAT STORIES


Slide 13

GREAT PRESENTATION SKILLS CAN HELP TELL YOUR STORY


Slide 14

HOW CAN YOU MAKE YOUR STORIES MORE EFFECTIVE?


Slide 15

YOU PAY ATTENTION TO THEIR SHAPE


Slide 16

“ BASIC ALL GREAT STORIES THROUGHOUT THE HISTORY OF WRITING HAVE ALL SHARED ROUGHLY THE SAME “ SHAPES –Kurt Vonnegut watch the talk →


Slide 17

Recognize this story? GOOD START END BAD


Slide 18

SIMILARLY, GREAT PRESENTATIONS ARE MADE BY JUXTAPOSING GOOD vs. BAD


Slide 19

PRESENTATIONS I FOUND THE SAME BASIC SHAPE ALL GREAT “ “ AFTER LOOKING AT HUNDREDS OF PRESENTATIONS SHARE –Nancy Duarte watch the talk →


Slide 20

PROGRESS IS RELATIVE…


Slide 21

COMPARE THE WORLD AS IT IS WITH WHAT IT COULD BE


Slide 22

I LOOKED AT A LIST OF THE MOST FAMOUS FIRST LINES IN LITERATURE AND FOUND THAT GREAT AUTHORS DO THIS TOO!


Slide 23

“All happy families are alike; each unhappy family is unhappy in its own way.” – ANNA KARENINA leo tolstoy


Slide 24

“It was a bright, cold day in April, and the clocks were striking thirteen.” – 1984 george orwell


Slide 25

THIS CONTRAST WILL MAKE YOUR MISSION CONVINCING


Slide 26

2 RHETORIC


Slide 27

“The purpose of design is to Inform and Delight” –Milton Glaser


Slide 28

“The purpose of presentation design is to Inform, Delight & Persuade”


Slide 29

ARISTOTLE DEVISED A SYSTEM CALLED THE RHETORICAL TRIANGLE


Slide 30

RHETORICAL TRIANGLE PATHOS ETHOS LOGOS


Slide 31

RHETORICAL TRIANGLE EMOTION TRUST LOGIC


Slide 32

GREAT PRESENTATIONS NEED ALL THREE OF THESE ELEMENTS TO BE THROUGHLY CONVINCING


Slide 33

make you ould this ad W t a Big Mac? wan


Slide 34

LOGIC ALONE WILL NEVER CONVINCE ANYONE!


Slide 35

IF IT DID, NO ONE WOULD SMOKE


Slide 36

THE TRUTH OF THE RHETORICAL TRIANGLE IS WHY ANTI-SMOKE ADS LOOK LIKE THIS


Slide 37

• BULLETS
 • KILL • ATTENTION


Slide 38

NOT JUST BECAUSE THEY ARE VISUALLY UNEXCITING…


Slide 39

…BUT ALSO BECAUSE THEY MISS 2/3 KEY APPEALS


Slide 40

GREAT STORYTELLING WILL APPEAL TO EMOTION


Slide 41

AND GREAT DESIGN WILL CONVEY TRUST


Slide 42

3 DESIGN


Slide 43

FIRST THINGS FIRST, LET’S COVER THE BASICS


Slide 44

COMPOSITION


Slide 45

NOTICE THE POINTS OF INTEREST WHERE THE LINES INTERSECT The Last Supper Leonardo DaVinci


Slide 46

THIS FRAMEWORK IS CALLED THE RULE OF THIRDS AND IT’S A GREAT WAY TO MAP OUT YOUR SLIDES


Slide 47

LOOK! I PRACTICE WHAT I PREACH!


Slide 48

MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM PLENTY OF BREATHING ROOM


Slide 49

ALL THESE UNOCCUPIED SQUARES MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM PLENTY OF BREATHING ROOM THIS IS REFERRED TO AS NEGATIVE SPACE


Slide 50

COLOR


Slide 51

THE COLOR WHEEL THIS IS THE COLOR WHEEL. IT’S A CONVENIENT WAY FOR ARTISTS AND DESIGNERS TO DIAGRAM THE RELATIONSHIPS OF COLORS AND TO IDENTIFY HARMONIOUS PAIRINGS Fun Fact: The color wheel was first introduced by Isaac Newton in 1672


Slide 52

ANALOGOUS


Slide 53

THIS WORKS


Slide 54

COMPLEMENTARY


Slide 55

THIS WORKS


Slide 56

IN FACT, I USED A COMPLIMENTARY COLOR SCHEME FOR THIS PRESENTATION


Slide 57

CONTRAST


Slide 58

AS VISUAL CREATURES, HUMAN BEINGS ARE PATTERN-RECOGNITION MACHINES


Slide 59

SO WHEN A PATTERN IS BROKEN WE TAKE NOTICE: IT STANDS OUT BETTER


Slide 60

THE MORE WAYS YOU CAN CONTRAST THE BIGGER THE IMPACT WILL BE


Slide 61

THE DUTCH MASTER JOHANNES VERMEER INTUITIVELY UNDERSTOOD THE POWER OF CONTRAST. JUST LOOK AT THE DRAMA THE INTENSE LIGHTING OF THE FACE ACHIEVES BY BEING SET AGAINST A DARK BACKGROUND


Slide 62

I RAN A PHOTOSHOP FILTER THAT AVERAGED THE COLORS AND IT’S CLEAR JUST HOW BRIGHT THE FACE IS.


Slide 63


 BUT LOOK AT HOW MUCH DARKER THIS COLOR LOOKS IN ISOLATION. 
 THE CONTRAST OF THE BACKGROUND IS WHAT MADE IT IMPACTFUL. Looks much darker now, no?


Slide 64

TYPOGRAPHY


Slide 65

Serif


Slide 66

Sans Serif


Slide 67

QUALITY SERIFS Times New Roman Bodoni Georgia Garamond


Slide 68

QUALITY SANS SERIFS Avenir Futura Helvetica Gill Sans


Slide 69

HELVETICA 120pt Garamond 60pt goes great with Helvetica. Since Helvetica is very rigid and Garamond is calligraphic the contrast works nicely. Notice how neither one distracts from the other; instead the two fonts complement each other wonderfully.


Slide 70

HELVETICA 120pt Once you’ve set your type using a harmonious grouping of timeless fonts, accentuating this contrast with a nice complimentary color scheme simply sets your work over the top.


Slide 71

YOU MIGHT HAVE NOTICED THAT I DIDN’T USE THE TYPEFACES I RECOMMENDED


Slide 72

IN CASE YOU WERE CURIOUS, HERE ARE THE TYPEFACES I ACTUALLY USED NEUE HAAS UNICA Iowan Old Style


Slide 73

“Learn the rules like a professional, so you can break them like an artist.” –Pablo Picasso


Slide 74

SIMPLICITY


Slide 75

MOST CRAPPY SLIDES SUCCUMB TO DATA OVERLOAD


Slide 76

ESPECIALLY WHEN IT COMES TO DATA VISUALIZATION STRIP ALL UNNECESSARY DETAIL


Slide 77

“The best design is as little design as possible.” –Dieter Rams


Slide 78

FOR TEXT, FOLLOW GUY KAWASAKI’S 6/60 RULE


Slide 79

NO MORE THAN SIX WORDS PER SLIDE NO LOWER THAN 60 POINT FONT* *I only broke this rule because I’m not giving the talk in person. Again, break rules only once you know ‘em well.


Slide 80

WHEN IN DOUBT TAKE IT OUT!


Slide 81

LOOK AT HOW DRAMATICALLY IMPROVED THIS SLIDE WAS ONCE IT WAS SIMPLIFIED SOURCE: Presentation Zen Garr Reynolds


Slide 82

THANKS FOR READING! KEEP IN TOUCH! Follow Write Me Connect JoeGelman.com


Slide 83


×

HTML:





Ссылка: