A Local Business Bootcamp 5 Concepts for Social Success

The Presentation inside:

Slide 0

A Local Business Bootcamp 5 Concepts for Social Success Presented by: Dave Kerpen CEO, Likeable Local

Slide 1

Listen and respond. To everyone. Share Compelling Stories. Pay to Play. Recognize Your ROI (Return on Investment) Time is Money: Automate & Repeat! 5 Concepts for Social Success

Slide 2

A Few of My Favorite Stats… Source: Zephoria Every 60 seconds: 293,000 FB statuses are updated, 350,000 tweets are sent, and 13 professional articles are published on LinkedIn Americans spend on average 2.7 hours per day on social media Highest social traffic occurs mid-week between 1 to 3 pm. Over 45 million Facebook and 4 million LinkedIn business pages exist In 2016, there will be an estimated 2.13 billion people on social media @DaveKerpen | #LikeableWebinar

Slide 3

#1. Listen and Respond. To Everyone “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll

Slide 4

But first, a tale about listening... In Las Vegas About the Aria And the Rio And how a little empathy goes a long way!

Slide 5

People are talking about needing your services right now. Join the conversation!

Slide 6

Responsiveness is No Longer Optional.

Slide 7

How should you deal with a negative comment? Delete it? NO! Deleting tells your customer “I don’t care.” Ignore it? NO! No response is a response. @DaveKerpen | #LikeableWebinar

Slide 8

LAST: Listen, Apologize, Solve, Thank. “We’re sorry you had a bad experience, Ray. We’ve sent you a private message to solve the problem.”

Slide 9

The 4 Most Important Words in Social Media “I’m Sorry & Thank You.”

Slide 10

Use Your Unique Brand Voice.

Slide 11

#2. Share Compelling Stories My Story @DaveKerpen | #LikeableWebinar

Slide 12

Tips to Stay Engaging: Keep It Visual Keep It Simple Be Inquisitive! Social pages with engaging content increase credibility & keep your followers coming back for more. @DaveKerpen | #LikeableWebinar

Slide 13

Engage through: educating, entertaining, & inspiring (+ occasionally promoting) Create A Content Balance @DaveKerpen | #LikeableWebinar

Slide 14

Try These Other Social Content Tips... ~From our Free eBook SocialContentEBook.com ~ Give your followers a reason to engage Think positive Remember to K-I-S-S (Keep It Simple, Stupid!) Have a Conversation Ask Yourself: Is it Shareable? Know How to Properly Curate Be Mindful of the 4-1-1 Rule Keep It Timely Use Visuals To Enhance Your Message Tell a Story @DaveKerpen | #LikeableWebinar

Slide 15

#3. Pay To Play > Make sure your updates are actually seen by your audience. Use Facebook, Twitter, Instagram, & LinkedIn Ads! @DaveKerpen | #LikeableWebinar

Slide 16

Why Pay to Play? “Facebook Reachageddon” means businesses now have to pay to play to get their content seen Facebook Reachageddon= The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically

Slide 17

Create Smart Audiences Embrace Hypertargeting Use Lookalike & Custom Audiences Customizing for Mobile Facebook Ads: Quick Wins That Work

Slide 18

Create Smart Audiences Target exactly the people who matter most to your business. Specify everything from gender, to income, to job title, to interests, to location! @DaveKerpen | #LikeableWebinar

Slide 19

The Power of Hypertargeting

Slide 20

Custom & Lookalike Audiences Get more business and referrals from current customers Attract people similar to your current customers Get already-interested prospects closer to buying Retarget “cold-feet” visitors

Slide 21

Customize Ads For Mobile Too ! Mobile> Newsfeed <Desktop Newsfeed

Slide 22

ROI: You need it, you crave it, but where can you find it? #4. Recognize Your ROI (Return On Investment @DaveKerpen | #LikeableWebinar

Slide 23

The Many Forms of ROI on Social Referrals Offers Redeemed & Shared Positive Reviews Repeat business from current customers Tagging Friends In Posts Education > Trust > Loyalty > ROI Engagement on Merchandise Posts @DaveKerpen | #LikeableWebinar

Slide 24

1. Referrals @DaveKerpen | #LikeableWebinar

Slide 25

Referrals = Social ROI People are 4x more likely to buy when referred by a friend (Nielsen) A referral is the best gift a customer or fan can give you! Use social to generate referrals at scale An effective social referral program includes a CTA (call-to-action), compelling image, easy-to-use landing page (with a form!) , & easy tracking @DaveKerpen | #LikeableWebinar

Slide 26

Generate both private & public referrals to generate business! ^128 Referrals! @DaveKerpen | #LikeableWebinar

Slide 27

2. Offers: Redeemed & Shared @DaveKerpen | #LikeableWebinar

Slide 28

3. Positive Reviews & Testimonials 92% of consumers around the world say they trust earned media (like testimonials) above all other forms of advertising. (Nielsen) @DaveKerpen | #LikeableWebinar

Slide 29

Proactively generate reviews & testimonials to republish later. Create a system to monitor & track reviews & testimonials Use Facebook to encourage reviews on other channels that are important to your business @DaveKerpen | #LikeableWebinar

Slide 30

4. Repeat Business From Current Customers Look out for Posts on your business pages Direct private messages This is business coming right to your (digital) door! @DaveKerpen | #LikeableWebinar

Slide 31

5. Tagging Friends In Posts @DaveKerpen | #LikeableWebinar

Slide 32

6. Education > Trust > Loyalty > ROI @DaveKerpen | #LikeableWebinar

Slide 33

7. Engagement on Merchandise Posts @DaveKerpen | #LikeableWebinar

Slide 34

#5. Time is Money: Automate & Repeat! Succeeding on social media takes care and regular attention, which takes time!

Slide 35

Tools We Love @DaveKerpen | #LikeableWebinar

Slide 36

About Likeable Hub Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn Content Creation & Scheduling

Slide 37

TurboPost ™ Technology

Slide 38

Likeable Hub Site

Slide 39

Learn More | Special Promotion LEARN MORE about Likeable Hub SIGN UP before December 16th MENTION this webinar SAVE BIG $$$ on packages Save on monthly prices Reduced contract length Other savings, too! SET UP A DEMO at LikeableDemo.com OR CALL 212.359.4347 Learn how Likeable Hub can help grow your social through automation!

Slide 40

Grand Prize! QUESTIONS? Dave Kerpen @DaveKerpen Likeable Local @LikeableLocal Don’t forget to redeem your Likeable saving at LikeableDemo.com or call 212-359-4347 TODAY!