How to Get Your Ideas Flowing


The Presentation inside:

Slide 0


Slide 1

1 Disconnecting, the zig to the zag Using electronic connecting devices is addictive and leads to stress. People are digitally disconnecting in a detox.


Slide 2

It sounds like a good wellness treatment


Slide 3

It is offered as a holiday formula


Slide 4

It’s a retreat, a summer camp & a company event


Slide 5

Outdoor adventures and workplace audits


Slide 6

> The benefits • • • • • • • • Increased mindfulness lowered anxiety better appreciation of one's environment becoming more people-oriented Good mental health Better human relationships Increased Productivity Good Posture


Slide 7

There are people who will teach you (via e-mail)


Slide 8

There is an app to help you detox radically


Slide 9

So embrace boredom & space out * Source


Slide 10

Go out and meet real people * Source


Slide 11

Using a non electronic wearable * Source


Slide 12

A hacked pepper offers a branded solution * Source


Slide 13

But be careful about the dangers…


Slide 14

> Guidelines • • • • • • • Keep it in your pants. Brain first, phone second Hide and delete apps Never push. Always pull Your delivery is free if it’s a mile or less. Buy a watch. No phones in the bedroom or bathroom


Slide 15

! Briefing Which of our (aspired) brands have values that support digital disconnect? Set a negative outcome of digital technology. Create an (1) analog and (2) digital branded idea or solution to solve this problem.


Slide 16

2 Retail innovation, hybrid shopping Merging the best of online and in-store shopping


Slide 17

PSFK - Retail Trend Reports


Slide 18

Be everywhere - Snap catalogs with Target


Slide 19

Gap - Reserve online, pick-up in store


Slide 20

Gap - Reserve online, pick-up in store


Slide 21

Online personal shopper - Suitcase, Cloakroom & Outfittery


Slide 22

Personal shopping


Slide 23

Kate Spade - 24h shopping window, 1h delivery


Slide 24

Audi City - Digital Showroom London


Slide 25

Audi City - Digital Showroom London


Slide 26

Ikea (concept) - Local Micro Stores (zero inventory)


Slide 27

Volvo - Delivers your purchases in your parked car


Slide 28

Lowe’s - 3D ‘holoroom' interior modelling in VR


Slide 29

House of Fraser - iBeacon enabled mannequins


Slide 30

1 Strengths of in-store 1. Social experience 2. Visceral experience 3. No shipping delays 4. Try before you buy 5. Instant gratification * Source


Slide 31

PSFK - Merging the best of online, in-store * Source


Slide 32

! Briefing How can we improve the shopping experience for our brands? 1. Imagine ideas to integrate digital advantages in store 2. Create ideas to improve the e-commerce experience


Slide 33

3 Education, the how-to of DIY Internet enabled self-learning. Brands are investing in it, while Schools are questioning their education.


Slide 34

Coursera: ‘Massive Open Online Courses’


Slide 35

Khan, you can now learn anything online


Slide 36

Learn new skills on Udemy


Slide 37

Skillshare, everyone can teach


Slide 38

MIT is reinventing it’s education


Slide 39

Stanford, designing the future of education


Slide 40

Big firms, investing in education (not schools)


Slide 41

edX, sponsored by Bill & Melinda


Slide 42

edX, always wanted to go to Harvard?


Slide 43

Micro schools, sponsored by Mark & Priscilla


Slide 44

Google inside your school?


Slide 45

CodeDojo, a computer club for kids


Slide 46

CoderDojo, also in Belgium highly popular


Slide 47

Decoded, even you can learn to code


Slide 48

Personalised learning via the web


Slide 49

Learning languages is a smartphone game


Slide 50

Micro-learning, bite size learning


Slide 51

Micro-courses for learning at micro moments


Slide 52

Waldorf, a computer free school in Silicon Valley


Slide 53

! Briefing What are our brands good at? What can they teach their staff and customers? Define how our brands can make a contribution to education. And which knowledge or skills our customers can teach us.


Slide 54

4 Happiness, there is an app for that How happiness, mindfulness and zen are captured by algorithms en brands try to make you happy.


Slide 55

Brands help us eat tasty & healthy


Slide 56

We learn how to make stuff using our hands


Slide 57

We are motivated to do good


Slide 58

We are taught how to lose weight


Slide 59

Something with women and their belly…


Slide 60

You can even become a morning person


Slide 61

The New York times helps you get fit


Slide 62

7 minutes a day. Let’s do 30sec together


Slide 63

And there’s an smartwatch app for that


Slide 64

We are educated about sexuality


Slide 65

And are helped at reanimating our sex lives


Slide 66

Use an app to start meditating


Slide 67

Apps help us creating head space


Slide 68

Find mindfulness on the small screen


Slide 69

Or on your smartwatch


Slide 70

You even pay for it


Slide 71

The internet helps us to be happy


Slide 72

Starting with a questionnaire


Slide 73

! Briefing How can brands help people become happy? Which ideas, tools or programs can we offer people to become happy. Stick to the brand promise.


Slide 74

5 StoryDoing, The Bluebees life Marketing used to be what you say. Now, marketing is what you do. How can you become a storydoing company?


Slide 75

“A company without a story is a company without a strategy.” Marc Andreessen


Slide 76

“It's about what you make. How you act. The choices you make when you are sure no one is looking.” Seth Godin


Slide 77

From StoryTelling to StoryDoing


Slide 78

A man with a catchy concept, a book & great PR


Slide 79

A story told through action


Slide 80

“We have a strategic plan. It’s called doing things.” Herb Kelleher


Slide 81

So Story Doing is living your life-style?


Slide 82

Sharing how you live your life?


Slide 83

Communication your message via action


Slide 84

Few cases pop up, but Toms keeps coming back


Slide 85

Action camera’s are made for… action.


Slide 86

And also the Red Bull example keeps coming back


Slide 87

From energy drink to media player


Slide 88

Intel asked to community to make it wearable


Slide 89

! Briefing • Capture the meta story of you company in one phrase • Create StoryDoing ideas / actions that we can start with today • Define how you will involve our customers & prospects


Slide 90


Slide 91


×

HTML:





Ссылка: