We Are All Digital Startups Now


The Presentation inside:

Slide 0

WE ARE ALL
 DIGITAL STARTUPS


Slide 1


Slide 2

WE PRACTICE INNOVATION FOR OURSELVES 3


Slide 3

NOT JUST A HOBBY $13M IN PRACTICE INNOVATION FOR OURSELVES VENTURE FUNDING RAISED WE 120 JOBS CREATED 2 SUCCESSFUL EXITS 4


Slide 4

WHY DO WE PAY SO MUCH ATTENTION TO DIGITAL START UPS?


Slide 5

A STARTUP IS A HUMAN INSTITUTION DESIGNED TO DELIVER A NEW PRODUCT OR SERVICE UNDER CONDITIONS OF EXTREME UNCERTAINTY. 



Slide 6

A STARTUP IS AN ORGANIZATION FORMED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL.


Slide 7

BUT STARTUP LEADERS ARE FACED WITH CLASSIC MARKETING CHALLENGES, TOO


Slide 8

IT HAS BEEN A LONG ROAD TO THE MOBILE REVOLUTION 9


Slide 9

THETHE SOCIAL WEB “READ-ONLY” WEB THE MOBILE ERA POST-WEB ANY MEDIA, ANY DEVICE, ANYWHERE Web 2.0 WIKIS, BLOGS, SOCIAL Web 1.0 BROWSER, EMAIL, IM 10


Slide 10

THE MOBILE REVOLUTION 11


Slide 11

THE MOBILE REVOLUTION WEB 1.0 12 Source: http://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/


Slide 12

WE’RE ALL DIGITAL STARTUPS NOW


Slide 13

UNCERTAINTY PRODUCT GROWTH SEARCHING
 REPEATABLE & SCALEABLE


Slide 14

THE MOBILE REVOLUTION IN THE MOBILE WORLD, YOU DON’T WIN THE CONSUMER ON TECHNOLOGY. YOU WIN ON BETTER EXPERIENCES. 15


Slide 15

THE MOBILE REVOLUTION 1 DISRUPTION IS COMING FROM ALL SIDES, QUICKLY. 2 YOUR DIGITAL EXPERIENCE IS YOUR BRAND. 3 YOUR COMPETITION ISN’T WHO IT USED TO BE. 4 YOUR APPROACH NEEDS TO EVOLVE. 16


Slide 16

DISRUPTION IS COMING FROM ALL SIDES, QUICKLY 17


Slide 17

YOUR COMPETITION ISN’T WHO IT USED TO BE 18


Slide 18

YOUR DIGITAL EXPERIENCE IS YOUR BRAND 19


Slide 19

TO WIN, YOUR APPROACH NEEDS TO EVOLVE. 20


Slide 20

WHAT MARKETERS CAN LEARN 1 PRODUCTS, NOT PROJECTS 2 SEARCH FOR GROWTH 21


Slide 21

THE MOBILE ERA HAS DRAMATICALLY CHANGED 3 OF THE 4 P’S


Slide 22

THE MOBILE ERA GIVES US TO A CHANCE TO RETHINK “PRODUCT”


Slide 23

YOUR DIGITAL EXPERIENCE IS A PRODUCT. 24


Slide 24

IS IT POSSIBLE TO SEPARATE THE DIGITAL FROM THE DRINK?


Slide 25

IS IT POSSIBLE TO SEPARATE THE EDUCATION & INSPIRATION FROM THE MIX?


Slide 26

THEN NOW COFFEE SHOP DIGITAL SHOP


Slide 27


Slide 28

A DIGITAL HISTORY OF STARBUCKS MY STARBUCKS IDEA MY STARBUCKS REWARDS DIGITAL NETWORK SQUARE PARTNERSHIP TWEET-ACOFFEE MOBILE ORDERING NYT PARTNERSHIP 2008 2009 2010 2012 2013 2015 2015


Slide 29

THEN NOW RETAIL CHAIN SERVICE PROVIDER


Slide 30

A DIGITAL HISTORY OF WALGREENS DIGITAL LEADERSHIP OPEN API FOR DEVELOPERS NEW RETAIL EXPERIENCE OWNED DIGITAL EXPERIENCE THIRD-PARTY DEVELOPMENT ATARI FIT + BALANCE API GLOW + RX REFILL 2010 2011 2011 2012 2013 2015 2015


Slide 31

WHAT DO THE BEST PRODUCTS 32


Slide 32

WHAT DO THE BEST PRODUCTS REMOVE FRICTION AND ANXIETY MEET EXPECTATIONS OF CORE FUNCTIONALITY & PERFORMANCE SURPRISE & DELIGHT ANTICIPATE THE NEXT WAVE OF PRESSURE 33


Slide 33

MEET EXPECTATIONS OF CORE FUNCTIONALITY & PERFORMANCE 34


Slide 34

REMOVE FRICTION AND ANXIETY 35


Slide 35

SURPRISE & DELIGHT 36


Slide 36

ANTICIPATE THE NEXT WAVE OF PRESSURE 37


Slide 37

YOU MANAGE PROJECTS TO END. YOU MANAGE PRODUCTS TO ENDURE. 38


Slide 38

HOW DO THE BEST PRODUCT TEAMS WORK?


Slide 39

HOW DO THE BEST PRODUCT DETERMINE A CLEAR PURPOSE CREATE THE RIGHT STRUCTURE ESTABLISH GOALS & ACCOUNTABILITY FOLLOW AN AGREED UPON OPERATING SYSTEM TEAMS WORK?


Slide 40

PURPOSE THE REASON YOUR PRODUCT EXISTS. THE WAY THE DIGITAL EXPERIENCE BRINGS THAT PURPOSE TO LIFE.


Slide 41

TEAM TEAMS ARE CENTERED AROUND THE PRODUCT LIFECYCLE, NOT PROJECT TIMELINES OR MARKETING CHANNELS.


Slide 42

ACCOUNTABILITY HOW WILL WE KNOW OUR CORE AUDIENCE LOVES OUR PRODUCT?


Slide 43

OPERATING SYSTEM A SYSTEMATIC WAY OF WORKING.


Slide 44

A SYSTEMATIC WAY OF WORKING Q1 Q2 Q3 Q4 1 YEAR PLAN VISION FOCUS FOCUS FOCUS FOCUS GOAL DRIVERS FOCUS AREAS PRODUCT TEAM BUSINESS MODEL SCALE AUDIENCE PURPOSE + BELIEF VALUE PROP DESIGN PRINCIPLES


Slide 45

A SYSTEMATIC WAY OF WORKING ROADMAP PLANINNG STANDUP STANDUP STANDUP STANDUP STANDUP SPRINT PLAN STANDUP STANDUP STANDUP STANDUP STANDUP SPRINT PLAN STANDUP STANDUP STANDUP STANDUP STANDUP SPRINT PLAN Q1


Slide 46

WHAT MARKETERS CAN LEARN 1 PRODUCTS, NOT PROJECTS 2 CONTINUAL SEARCH FOR GROWTH 47


Slide 47

STARTUPS ARE LOOKING FOR GROWTH, FIRST AND FOREMOST. 48


Slide 48

BIG CO MODEL: BET THE FARM, THEN WAIT AND SEE RESULTS FROM REAL PEOPLE INVESTMENT RESEARCH STRATEGY CREATIVE WIN/LOSE IMPLEMENTATION WAIT/ANALYSIS TIME 49 10.25.13


Slide 49

STARTUPS THINK THERE’S A BETTER WAY INSIGHTS FROM 
 REAL PEOPLE WIN PIVOT? PIVOT? RESULTS INVESTMENT TIME 50


Slide 50

THEY ARE WORKING THIS WAY BECAUSE SEARCHING IT’S LOWER RISK FASTER LEARNING BETTER CONSUMER INSIGHTS BETTER CREATIVE 51


Slide 51

YOU CAN EMBRACE THIS MODEL TODAY EXPERIMENTATION 10% PROVEN DRIVERS 90% 52


Slide 52

YOU CAN EMBRACE THIS MODEL TODAY EXPERIMENTATION USE EXPERIMENTATION TO 10% FIND NEW PROVEN DRIVERS MAKE THE 90% WORK DRIVERS PROVEN HARDER 90% 53


Slide 53

GO? 54


Slide 54

IF YOU ARE THE DIGITAL MANAGER 1 DO YOU HAVE A DIGITAL PRODUCT PEOPLE LOVE? 2 ARE YOU MORE FOCUSED ON EFFICIENCY THAN GROWTH? 55


Slide 55

IF YOU’RE THE CMO 1 THINK ABOUT YOUR DIGITAL EXPERIENCE AS A PRODUCT 2 DIFFERENTIATE IS BETTER THAN EFFICIENT MARKETING 3 DEMAND THAT YOUR TEAM START EXPERIMENTING AND SEARCHING FOR NEW GROWTH 56


Slide 56

Want to receive more insights? Lab Notes is a curated weekly publication of digital trends and insights. SIGN UP HERE 57


Slide 57

T H A N K Y O U


Slide 58


×

HTML:





Ссылка: