WHAT IS


The Presentation inside:

Slide 0

WHAT IS


Slide 1

You’ve heard about it. You know a Product Marketer.


Slide 2


Slide 3

It’s kind of hard to explain what product marketing is. Pro Tip: Try this search whenever you want to feel confused.


Slide 4

That’s probably because product marketing is one of the few job functions that touches product, marketing and sales.


Slide 5

Or maybe because this is the top definition...


Slide 6


Slide 7


Slide 8

Here’s what product marketing is and what product marketers do.


Slide 9

PS. Get the only weekly email that’s focused on marketing to customers right here.


Slide 10

Let’s start with the typical marketing funnel.


Slide 11

There are three main parts of any funnel: Blogging, Social Media, SEO, Writing, Design Optimization: LPs, CTAs, Workflows, Analytics, Lead Scoring Product Expert, Teacher/Trainer, User Testing, Messaging, Persuasion Marketers focus on:


Slide 12

There are three main parts of any funnel: Blogging, Social Media, SEO, Writing, Design Optimization: LPs, CTAs, Workflows, Analytics, Lead Scoring Product Expert, Teacher/Trainer, User Testing, Messaging, Persuasion, Demand Generation


Slide 13

Product Marketers are doing things like writing positioning and messaging for products and new features.


Slide 14

And thinking about how to drive demand and usage of those products and features.


Slide 15

But they’re also thinking about the competitive landscape and the market.


Slide 16

And how to help the sales team sell more and close more deals.


Slide 17

Product Marketers are focused more on marketing to customers than prospects and leads.


Slide 18

Or, in the words of some people who are passionate about


Slide 19

VP Marketing, HubSpot Product Marketing sits right at the intersection of the product team. Our job is to bring products to market. That includes everything from setting the positioning and messaging, to running product launches, to making sure the sales team understands how to talk about the product and making sure customers understand how to use it.


Slide 20

Co-Founder of Crazy Egg and KISSMetrics Product Marketing is the art and science of conveying to people what your product can do for them with the goal of engaging, converting and retaining.


Slide 21

Co-Founder, NextView Ventures Former Product Marketer at EBay Product Marketing is about understanding what people want so that you can so you can make your product great.


Slide 22

Director of Growth, I Will Teach You To Be Rich, Former Director of Growth, KISSMetrics Product Marketing is the art of creating desire for your product and understanding your customers so deeply that you can answer two critical questions for them: Why your product and why now?


Slide 23

Chief Revenue Officer, Constant Contact Product Marketing is responsible for developing the unique value proposition of a company’s offer(s) and then helps bring that value prop to life by enabling all of the company’s channels. The cornerstone of developing the value prop revolves around understanding a company’s potential buyers and the unique needs addressed by the company’s offerings.


Slide 24

And even though everyone’s definition is a little different, one thing is crystal clear.


Slide 25

Great product marketing comes down to


Slide 26

Thanks for reading! Learn more about why Driftt loves Product Marketers at driftt.com


×

HTML:





Ссылка: