How to Acquire your First 100 Customers: 10 Tactics to Use After You Launch


The Presentation inside:

Slide 0

How to get your first 100 customers JUSTIN JACKSON


Slide 1

@thuelmadsen @Kissmetrics #KissWebinar


Slide 2

THUE MADSEN JUSTIN JACKSON Marketing Operations Manager, Kissmetrics Founder, MegaMaker @ThueLMadsen @mijustin Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. An experienced product marketer, Justin has also been the host two podcasts: Product People and Build & Launch. Currently, he’s passionate about helping makers earn an income from the things they create.


Slide 3

@mijustin @Kissmetrics #KissWebinar


Slide 4

WATCH WEBINAR RECORDING NOW


Slide 5

FIRST: A story about Iron Maiden


Slide 6

IRON MAIDEN: TOO CUTE FOR METAL They had an image problem. The band's manager, Rod Smallwood, described them as "big teddy bears."


Slide 7

IRON MAIDEN’S NEW BRAND: EDDIE They found the solution: a mascot named Eddie the Head.


Slide 8

EDDIE BECAME MAIDEN’S UNIQUE ADVANTAGE The band members themselves weren’t scary, but Eddie was. Seeing Eddie on a shirt was surprising: it jolted you.


Slide 9

Why am I talking about this?


Slide 10

Marketing has dependencies


Slide 11

Marketing Product that people Audience Message that resonates Channels that work


Slide 12


Slide 13


Slide 14


Slide 15

Uniqueness is the gateway drug


Slide 16

This is Iron Maiden’s website


Slide 17

This is Iron Maiden’s website on Bootstrap


Slide 18

3 WAYS TO GET YOUR PRODUCT NOTICED 1. Bake uniqueness into your product (Balsamiq) 2. Use your own personal uniqueness (Vaynerchuk) 3. Create unique branding (Rovio - Angry Birds)


Slide 19

Tactics


Slide 20

This is Iron Maiden’s website


Slide 21

Getting more leads


Slide 22

#1. RANK HIGHLY ON A LIST Most of the internet’s major properties are ranked lists: • Google • iTunes App Store • Reddit • Product Hunt • Quora threads


Slide 23

USE QUORA


Slide 24

USE QUORA


Slide 25

PRODUCT HUNT SEARCH


Slide 26

GOOGLE IMAGE SEARCH HACK <img src="band-websites.jpg" alt="Band website example" title="Example of a band website" />


Slide 27

#2. CREATE A FREE TOOL THAT LEADS TO YOUR PRODUCT


Slide 28

#2. CREATE A FREE TOOL THAT LEADS TO YOUR PRODUCT


Slide 29

#3. WRITE A SURPRISING BLOG POST THAT GETS PEOPLE INTERESTED


Slide 30

#3. WRITE A SURPRISING BLOG POST THAT GETS PEOPLE INTERESTED


Slide 31

#3. WRITE A SURPRISING BLOG POST THAT GETS PEOPLE INTERESTED


Slide 32

#4. GIVE AWAY AN EBOOK


Slide 33

#4. GIVE AWAY AN EBOOK


Slide 34

#5. ASK FOR REFERRALS Hi [name], It looks like you’ve been using [my product] for a couple of weeks now! Thank you, I’m glad to have you as a customer. You seem like you’re well connected in the [industry name] circles. Do you know anyone that could benefit from [my product]? If so, could introduce them to me?
 Cheers,
 [your name]


Slide 35

#6. SHARE YOUR JOURNEY


Slide 36

#6. SHARE YOUR JOURNEY


Slide 37

#7. EMAIL PEOPLE YOU KNOW


Slide 38

Guiding leads through the funnel


Slide 39

#8. WRITE AN EMAIL COURSE


Slide 40

#8. WRITE AN EMAIL COURSE


Slide 41

#9. USE RETARGETING ADS


Slide 42

Close the deal


Slide 43

#10. FOLLOW-UP WITH YOUR LEADS


Slide 44

#11. ASK FOR THEIR MONEY


Slide 45

#11. ASK FOR THEIR MONEY


Slide 46

#11. ASK FOR THEIR MONEY


Slide 47

TWEET OF THE DAY Marketing isn’t about you, your app, or your features. It’s about the potential customer. What are their needs and wants? @NEILPATEL @Kissmetrics @mijustin #KissWebinar #YourHashtag


Slide 48

Start Your Free Kissmetrics Trial LOG IN WITH GOOGLE


Slide 49

Questions? THUE MADSEN JUSTIN JACKSON Marketing Operations Manager, Kissmetrics Founder, Nerd North @ThueLMadsen @mijustin [email protected] [email protected]


Slide 50


×

HTML:





Ссылка: