naming


The Presentation inside:

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The art of Start-ups & products naming https://www.flickr.com/photos/avanaut/sets/


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your names & your logos


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your names & your logos are incredibly powerful tools


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your names & your logos are incredibly powerful tools to deliver your brand messages


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your names & your logos are incredibly powerful tools to deliver your brand messages to the marketplace


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to customers to competitors to distributors to employees to retailers to suppliers to shareholders to reporters


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your brand =


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your market position your brand =


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your market position your brand = your mission, vision, & values +


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your market position your brand = your mission, vision, & values your value proposition + +


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and your messaging


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and your messaging should drive think, feel & do objectives


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upon receiving your messages…


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what will your audience think?


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what will your audience think? how will they feel?


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what will your audience think? how will they feel? what will they do?


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so the naming of things is not a decision to take lightly


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yet it so often is


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not taking it seriously settling politically acceptable exhaustion short-sightedness deprioritizing naivete lack of creativity


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it’s hard, i know


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with very little to work with, you must communicate very complex ideas


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but it’s too important to gloss over


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in summary…


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your names must drive brand messaging


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they must effectively communicate market position mission, vision, & values value proposition + +


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and think feel do + +


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