the present and the future


The Presentation inside:

Slide 0

the present and the future Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 1

Problem Discussion The wonderings of Bezos: Is amazon spreading too thin, or are your investments positioning the company for the future? Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 2

Problem definition How can Amazon Acquire new-to-company customers? Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 3

Multinational e-commerce company B2C B2B C2C Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 4

Range of products and services Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 5

acquisitions Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 6

Corporate goals Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 7

Competitive advantages Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 8

Financials $74 billion in revenue 2013 237 million customer accounts Workforce of 117,100 Stock has risen 17,000 % since launch Net income ?$300 million Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 9

Challenges Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 10

Problem definition How can Amazon Acquire new-to-company customers? Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 11

Alternatives Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 12

Scandinavian expansion Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 13

Why should you move into the Scandinavian market? Amazon has no warehouse and e-commerce in Sweden Will come closer to customers, being able to be cost leader Market untapped, moving here would open up for new customers Aligns with long term profitability Aligns with corporate goals Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 14

Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 15

Tablet And Smartphone Development Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 16


Slide 17

Expansion OF AWS (amazon web service) Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 18

Why should you Focus AWS? Currently only 5 % of the revenue Young service Have potential to increase the number of customers Cloud service got potential for growth Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations Aligns with long term perspective


Slide 19

Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 20

SWOT Matrix Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 21

Recommendation– Scandinavian Expansion Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 22

Recommendation – Scandinavian Expansion Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations


Slide 23

Conclusion Amazon achieves further positioning as low-price leader Increased brand recognition Larger customer base Long term growth


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