5 Google Results That Could Ruin Your Reputation


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5 Google results that could ruin your Reputation @BRANDYOURSELF


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5 most common 
 negative google 
 search results Based  on  a  Survey  of  BrandYourself  Users


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41% Negative press mentions


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19% info about an arrest


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18% negative online reviews


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10% libelous blog post


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10% REVenge porn/negative images


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So, what are your options?


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1 delete what you can


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2 try to get it taken down


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YOUR BEST BET FOR GETTING IT TAKEN DOWN FIND  OUT  WHO  OWNS  THE  CONTENT   DOMAIN  OWNER  (WHO.IS)   HOSTING  PROVIDER  (WHO.IS)   SEND  A  POLITE,  WELL-­‐THOUGHT  OUT  EMAIL   KEEP  IN  MIND:     THEY  DON’T  HAVE  TO  TAKE  IT  DOWN     THE  RESULT  CAN  STILL  LIVE  ONLINE


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3 FILE A COMPLAINT WITH GOOGLE


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support.google.com/legal


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4 file a dmca takedown


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here’s what you need to do YOU  MUST  BE  THE  COPYRIGHT  OWNER  -­‐  AND   BE  ABLE  TO  PROVE  IT     DOCUMENT  THE  ISSUE   THERE  ARE  PLENTY  OF  TEMPLATES/FILING   SERVICES     FIND  OUT  WHO  HOSTS  THE  SITE   FILE  THE  COMPLAINT


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So what can you do about negative online reviews showing up for your name?


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“ why is this person writing the review about me?


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5 respond accordingly


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It’s all in the approach… If  you  know  who  the  person  is,  respond  offline     If  it  is  the  right  site,  respond  online   If  it’s  not  the  right  site,  do  not  respond  


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Should I respond Online? YES, but the right way • Yelp   • Google  Review   • Yahoo  Local   • Industry  Sites At Your Own Risk • Ripoff  Report     • Pissed  Consumer     • Negative  Forums


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“ the best way to handle negative search results is to build a positive, relevant online presence


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BUILDING  A  POSITIVE  ONLINE   PRESENCE  IS  A  3-­‐STEP  PROCESS CREATE   OPTIMIZE   UPDATE  


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STEP  ONE BUILD  HIGH-­‐QUALITY  WEBSITES   &  PROFESSIONAL  PROFILES


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YOUR  WEBSITE  SHOULD  BE  A  CENTRAL  HUB   FOR  INFO  ABOUT  YOU: Bio  &  ‘About  Me’  section     Relevant  experience  &  accomplishments   Contact  info  &  best  way  to  reach  you   Press,  Awards,  Accolades,  etc.   Interests,  hobbies,  organizations,  etc.


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GET  ON  THE  RIGHT  SOCIAL  NETWORKS  FOR   YOUR  INDUSTRY  


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STEP  TWO OPTIMIZE  YOUR  SITES  &  PROFILES   TO  RANK  WELL  IN  SEARCH   ENGINES  FOR  YOUR  NAME  


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“ Search Engine Optimization 
 is the process of creating or improving content to make sure it shows up as high as possible for a specific keyword: YOUR NAME


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SEO  BASICS:  FACTORS  TO  UNDERSTAND ON-­‐PAGE  FACTORS OFF-­‐PAGE  FACTORS Architecture/  Structure   Links   Keyword/Content   Social  Sharing Relevancy:  Keep  it  active


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STEP  THREE CREATE,  MAINTAIN  &  PROMOTE   CONTENT  OVER  TIME


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“ negative results take more time than dealing with your average situation


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HOW  BRANDYOURSELF  CAN  HELP DIY Tool Manage  your  online   presence  yourself  with   our  online  tools free / $99 per year CONCIERGE SERVICE We  do  everything:  build,  update   &  manage  your  websites  &   profiles  over  time from $399 per month HEADSTART SERVICE We  build  you  the  websites   &  profiles  you  need  then   give  you  the  plan  &  tools  to   manage  them  over  time two payments of $599 NEED  IMMEDIATE  HELP?  CALL  US  AT  646-­‐863-­‐8226


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FREE  PERSONAL  
 BRANDING  SESSION: bit.ly/1C9ZVAn BrandYourself.com     @brandyourself  


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