INNOVATION IS ALMOST IMPOSSIBLE FOR OLDER COMPANIES
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” -C. DARWIN
Today, innovation is no longer an option for companies.* * See http://fr.slideshare.net/SebastienJuras/innovation-is-not-an-option.
Companies know that it’s a question of life or death.
So, they have to react as quickly as possible.
Unfortunately, most of them are facing insuperable obstacles.
Biologically, organizations that are not prepared for change, don’t change. First obstacle:
Companies are made by the people within.
People have acquired skills that, at moments, have given significant advantages to companies in order to prosper.
Skills are habits that are wired in the brain.
It requires a lot of effort in order to change the wirings in the brain and thus, the habits.
All managers are not incited to change. Second obstacle:
Most managers have acquired their position through professional successes.
They have been awarded for their efforts and received privileges.
Any change that can jeopardize their position and privileges is unacceptable for them.
Especially in top down organizations, disruptive changes as required by innovation are very difficult.
Are you ready to loose control? Third obstacle:
When companies miss their results, shareholders push hard for stronger plans to recover their investments.
Since innovation is transforming constantly in the world, structured plans are not working anymore.
How many companies will accept to live with uncertainty?
How many will focus on developing business enablers with unpredictable results?
Financial pressure. Fourth obstacle:
Cash is burning.
Your CFO asks for immediate actions.
It cost less money to try to stop the damages on legacy market than to invest it on innovation.
Conclusion Even If most of companies know that innovation is their only way to survive… there are too many internal obstacles that make the path to innovation IMPOSSIBLE.
Don’t miss the next episode of the “Tribute to Innovation Trilogy” “LAST HOPE : ENGAGMENT TO INNOVATION” A new way to make business.
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