Uberization of Wine Brad Rosen, CEO of Drync
Welcome to THE AGE OF NOW
MOBILE HAS CHANGED US 87% 80% 60% smartphone never leaves their side check phone first when they wake Amazon ’14 holiday sales were mobile Adults ages 21-35 SOURCE: MARY MEEKER, KCPB INTERNET TRENDS REPORT 2015; TECHCRUNCH 12/26/14
Mobile Commerce “We believe mobile spending will represent the fastest and most transformational shift in consumer spending seen in history.” - ondemandeconomy.org 30% of all e-commerce! $116B $97B $75B $57B $42B $25B $14B 2011 2012 2013 2014 2015 2016 2017 mComm growth in Billions Source: Source: eMarketer
MAGIC the new standard
A day of magic in my life… 5am 6am 7am 8am 9-11am all day 11:30am 12pm 1pm 2pm 8pm 10pm
UBERization On-demand meets collaborative economy
The forces have aligned.
Technology 50% digital time on smartphones 80% smartphone time on apps High speed data Personalization Labor 37% US workers are 1099 essential to collaborative models Collaborative On-Demand $6.3 B invested Lean Operations cheap business resources quick and easy upstarts collaborative funding Expectations immediately accessible personalized valuable
On-demand for Beverage Alcohol actionable sales and advertising opportunities
What wine drinkers are doing now… Learning Saving Discovering Sharing Buying
Curate winery details Tell your story Connect with customers Sampling programs Events Recommendations Consumer trends Reach new customers
Survival of the most ADAPTABLE
You make the move. It’s your move.
THANK YOU Brad Rosen Founder/CEO @pbrosen [email protected]